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Assistant Brand Manager(Marketing)

Mrs Bectors Foods Specialities Ltd Verified employer

Actively hiring · Posted 22d ago · JEV26100E7979A078

Salary₹12,00,000 – ₹18,00,000 per year
Experience2–5 yrs
LocationGurugram, Haryana
Work modeRemote · Full time
Openings1
EducationMBA/PGDM in Marketing (Food & Agribusiness or general Marketing); Bachelor's degree in any discipline
DepartmentMarketing & Communication,
IndustryFMCG,
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Job description

Job description

Key Responsibilities

Plan and execute brand & trade marketing activations across General Trade (GT), Modern Trade (MT) and HoReCa channels to drive visibility and sales

Lead new product development (NPD) launches go-to-market planning, customized POSM, and outlet-level execution

Manage brand IP campaigns and collaborations, including influencer tie-ups and celebrity/chef partnerships

Drive digital & performance marketing initiatives social media engagement, influencer marketing, and website/digital presence

Own outlet and key account activation programs, including regional customization and agency management

Track and manage marketing budgets to optimize spend across campaigns

Build dashboards/trackers for NPD performance, sales tracking, and activation ROI using advanced Excel

Coordinate with external agencies and internal stakeholders (sales, trade marketing, category) to deliver integrated campaigns

Support event management, sampling drives, and consumer engagement programs

Experience Required: 2 - 4 years in brand/category marketing (FMCG, Food & Beverage, or QSR preferred)

Education: MBA/PGDM in Marketing (Food & Agribusiness or general Marketing); Bachelor's degree in any discipline

Role: Brand Management,

Industry Type: FMCG,

Department: Marketing & Communication,

Employment Type: Full Time, Permanent

Role Category: Marketing

Key skills

Skills highlighted with ‘‘ are preferred keyskillsBrand MarketingBrand PromotionBrand CommunicationMarketing CommunicationBrand StrategyMarketingReport this jobInappropriate ContentIncomplete information about job / companyFake job / Non-recruitment related job / ScamDuplicate of another job on the siteIncorrect Email IDPhone number not contactableOther500/500 Characters leftBeware of imposters!Naukri.com does not promise a job or an interview in exchange of money. Frau

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