Senior SEO Executive

Job briefCall To Action is looking for an SEO expert to manage, strategize and implement search engine optimization activities across major search networks to maximize ROIResponsibilitiesTrack, report, and analyze website analytics and other content development initiatives and campaignsOptimize copy and landing pages, and websites for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor linksDevelop and implement link building strategyWork with the web development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.RequirementsProven SEO experience at an agency or brand level for 2-3 yearsIn-depth understanding of marketing, conversion, online customer acquisition and website analytics toolsWorking knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEOBonus if you have SEM experience managing PPC campaigns across Google, Facebook and Bing to run SEM campaigns to aid SEO