Meta Ads Manager

JOB DESCRIPTION

Position: Meta Ads Manager location: Vadapalani, chennai

Company : IBSFINCORP

Experience : Minimum 2 years in Meta ads, Google ads

About the Role

We are looking for a hands-on Meta Ads Manager to manage and optimize Facebook & Instagram advertising campaigns focused on generating high-quality leads and measurable business results for our financial products.

Key Responsibilities

Plan, launch and manage Meta Ad campaigns across Facebook & Instagram.Develop campaign, ad set, audience and targeting strategies. Manage lead-generation campaigns and optimize CPL, lead quality, SQLs and ROAS.Conduct audience, creative and campaign-level A/B testing. Monitor campaign performance and continuously optimize budgets.Analyze campaign performance by location, product, audience and creative. Work closely with VRM, Sales and CRM teams to track lead quality and conversion.Track the funnel from Lead MQL SQL Login Disbursement.Prepare regular performance reports and provide actionable insights.Coordinate with the creative team for performance-oriented posters, videos, carousels and other ad creatives.

Mandatory Requirements

Minimum 2 years of hands-on Meta Ads experience.Strong knowledge of Meta Ads Manager and Lead Generation campaigns.Experience in audience targeting, retargeting and campaign optimization.Strong understanding of CPL, CTR, CPC, CPM, Conversion Rate and ROAS.Good analytical and reporting skills.Ability to manage campaigns independently and work with performance targets.

Ideal Candidate A data-driven, performance-oriented and hands-on digital marketer who can independently manage Meta campaigns, identify performance gaps, test new strategies and continuously improve campaign results.

Meta Ads Mandatory | 2+ Years Mandatory | Google Ads Additional Weightage | Finance Industry Preferred .