Vinove Software Verified employer
Actively hiring · Posted 13d ago · JEV2610248A41B5BF
Job Title: AVP Digital Marketing
Exp : 12+ Years
Role Summary
The AVP Digital Marketing will lead the organization’s end-to-end digital strategy, driving customer acquisition, engagement, and revenue growth across all digital channels. This role requires a strategic thinker with strong execution capabilities, data-driven decision-making, and proven experience in scaling digital marketing functions.
Key Objectives
Drive revenue growth through digital channels
Build and scale performance marketing engines
Strengthen brand presence across digital platforms
Optimize customer acquisition cost (CAC) and improve ROI
Lead digital transformation initiatives across marketing functions
Core Responsibilities
1. Digital Strategy & Leadership Define and execute a comprehensive digital marketing roadmapAlign digital initiatives with overall business and revenue goalsLead, mentor, and scale a high-performing digital marketing team
2. Performance Marketing Own channels such as Google Ads, Meta Ads, LinkedIn Ads, ProgrammaticDrive lead generation, conversions, and ROI optimizationContinuously test and optimize campaigns (A/B testing, funnel improvements)
3. SEO & Organic Growth Develop and execute SEO strategy (technical, on-page, off-page)Drive organic traffic growth and improve keyword rankingsManage content strategy aligned with search intent
4. Content & Brand MarketingOversee content marketing, social media, and brand storytellingEnsure consistent brand voice across platformsCollaborate with design and content teams for high-impact campaigns
5. Marketing Analytics & Automation Build a strong data analytics frameworkTrack KPIs: CAC, LTV, ROAS, CTR, conversion ratesLeverage tools like Google Analytics, HubSpot, Salesforce, MixpanelImplement and optimize marketing automation workflows
6. Customer Lifecycle Management Improve lead nurturing, retention, and engagement strategiesWork closely with sales and customer success teamsOptimize funnels from awareness conversion retention
7. Budget & Vendor Management Manage large-scale digital marketing budgetsOptimize spend across channels for maximum ROIHandle agencies, partners, and marketing tools/vendors.
Must-Have Skills
Technical SkillsExpertise in Performance Marketing (PPC, Paid Social)
Strong understanding of SEO, SEM, and analytics tools
Experience with marketing automation platforms
Data-driven mindset with strong analytical skills
Leadership & Strategic Skills
Proven ability to lead and scale teams
Strong stakeholder management (CXOs, sales, product teams)
Strategic thinking with execution excellence
Good-to-Have Skills
Experience in B2B / SaaS / D2C environments
Knowledge of growth hacking frameworks
Exposure to AI-driven marketing tools
Experience managing global campaigns
Requirements
12–15+ years in digital marketing
At least 3–5 years in leadership roles
Proven track record of driving revenue via digital channels
Experience handling multi-channel marketing budgets
Role: Head - Marketing,
Industry Type: IT Services & Consulting,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
