Job Title
Regional Marketing Manager
Business Unit
Marketing
Reporting To
Regional Marketing Head / Area Head - Marketing
Job Function and Role Type
Marketing, Individual Contributor, Moderate Travel Required
Version No
2.0
Job Purpose
Create demand and visibility for products and brand through on-ground activities to generate leads and consideration. Enhance brand visibility under CSR, government, and other initiatives while supporting key channels in activations and visibility.
Key Responsibilities
ROI Activations
Plan marketing campaigns with branch banking and central marketing teams for new acquisitions; Organize branch launch, relocation, and anniversary activities; Implement cross-sell activities to engage existing customers; Collaborate with asset sales teams to execute sales promotions.
Branch Merchandizing & Brand Visibility
Ensure branch merchandizing aligns with "My Branch Beautiful Guidelines"; Conduct regular branch visits and local branding initiatives; Arrange visibility avenues for branches, including product promotions and celebrations.
Analytics & Direct Communication campaigns
Execute on-ground activities based on marketing analytics; Support regional campaigns to assist local teams.
CSR, Government & Central Campaigns
Execute CSR initiatives like Dhanchayat, Road Safety, and Swachh Bharat visibility; Promote the brand in rural markets and manage government sponsorships; Handle execution of national and regional visibility campaigns.
Product / Asset team support
Support asset teams like Gold Loans, Personal Loans, and NRI in lead generation; Collaborate with channels for smooth campaign rollouts; Assist corporate salary teams in activations.
Budgetary & Commercial control
Evaluate and control marketing spends for effective budget utilization; Ensure 50% of branch budgets are allocated to ROI activities; Manage vendors to optimize costs and analyze acquisition metrics.
Dhanchayat, Road Safety visibility, Swachh Bharat
Promote CSR projects and branding in rural markets; Execute on-ground activities for national and regional campaigns.
