Growth Marketing Executive

About the roleWe are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.This is a full time, on-site role based in Hyderabad.Key responsibilities- Identify, reach out to, and build lasting relationships with relevant influencers and creators- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance- Continuously track the metrics that grow users, run experiments, and double down on what works- Report on growth performance and share clear insights with the teamRequirements- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing- Practical experience running Google Ads and Meta Ads- Experience with influencer outreach and managing social media platforms- Comfortable with marketing analytics and making decisions from data- Organised, self-driven, and able to own targets and numbers- Strong written communication in EnglishGood to have- Experience marketing a product, app, or SaaS rather than a service- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools- An eye for creative and messaging that convertsWhat we offer- Ownership of growth for a live AI product that people already use every day- A small, fast-moving team where your work shows up in real users, week after week- Real, measurable marketing experience on a product with global reachAbout Realityrift InnovationsRealityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.