Performance Marketing

Roles and responsibilities in a nutshell but not limited to:-An Ideal candidate would● Creating and executing a strong performance marketing strategy & execution plan● Developing and managing digital prospecting and remarketing campaigns● Managing budgets and campaigns across all digital channels to drive strong returns on investment and efficient CPC● Ensuring successful planning, execution, and optimization of key traffic KPIs via paid channels● Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities● Planning and controlling the digital marketing budget and spending by allocating budgets to different channels● Using A/B testing to optimize digital marketing performance● Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio