Digital Marketing Executive (WFH)

About the job:Key responsibilities:

1. Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.

2. Conduct keyword research, audience research, competitor analysis, and campaign planning.

3. Manage campaigns focused on lead generation, conversions, traffic, and ROI.

4. Monitor CPC, CTR, CPA, conversion rate, ROAS, and other campaign KPIs.

5. Create and test different ad copies, creatives, audiences, and landing pages.

6. Analyze campaign performance and identify opportunities for improvement.

7. Set up and monitor conversion tracking using GA4 and Google Tag Manager.

8. Prepare weekly and monthly performance reports.

9. Work with the SEO, content, design, and development teams to improve campaign performance.

10. Manage advertising budgets efficiently and reduce unnecessary ad spend.

11. Stay updated with changes in Google Ads, Meta Ads, tracking, and performance marketing trends.

What we offer:

1. Part-time flexible working opportunity

2. Opportunity to work on real-world performance marketing campaigns.

3. Exposure to SEO, AI, automation, analytics, and digital transformation.

4. Learning and growth opportunities.

5. Collaborative and flexible work environment.

6. Opportunity to take ownership of campaigns and performance.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 3,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Paid AdvertisingOther Requirements:A. Required skills:1. Hands-on experience with Google Ads.2. Knowledge of Meta Ads/Facebook Ads.3. Understanding of PPC, SEM, conversion optimization, and lead generation.4. Good understanding of GA4 and Google Tag Manager.5. Ability to analyze campaign data and make data-driven decisions.6. Knowledge of keyword research and landing-page optimization.7. Good Excel/Google Sheets skills.8. Strong analytical and problem-solving skills.B. Good to have:1. Experience with Looker Studio or Power BI.2. Knowledge of SEO and digital marketing.3. Experience with B2B lead-generation campaigns.4. Basic knowledge of CRO and marketing funnels.5. Experience working with SaaS, healthcare, technology, or service-based businesses.About Company:WebGi Solutions is a Bangalore-based, remote-first, AI-powered digital transformation and growth company helping businesses and healthcare organizations grow digitally. We provide web development, custom software, SaaS development, AI consulting, AI agents, AI chatbots, AI voice solutions, SEO, local SEO, link building, PPC, social media marketing, AI digital marketing, and CRO.

Healthcare is a key area of our expertise. We help hospitals, clinics, health-tech and healthcare technology companies with healthcare software, hospital software, healthcare SaaS, healthcare apps, healthcare AI, EMR/EHR, telemedicine, hospital ERP, healthcare SEO, digital marketing, and lead generation. WebGi Healthcare Reach helps healthcare companies, technology providers, SaaS businesses, and service providers gain visibility through listings, featured promotion, content, resources, tools, and lead generation. We serve businesses across India, the US, Europe, and global markets.

Responsibilities

Key responsibilities:

1. Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.

2. Conduct keyword research, audience research, competitor analysis, and campaign planning.

3. Manage campaigns focused on lead generation, conversions, traffic, and ROI.

4. Monitor CPC, CTR, CPA, conversion rate, ROAS, and other campaign KPIs.

5. Create and test different ad copies, creatives, audiences, and landing pages.

6. Analyze campaign performance and identify opportunities for improvement.

7. Set up and monitor conversion tracking using GA4 and Google Tag Manager.

8. Prepare weekly and monthly performance reports.

9. Work with the SEO, content, design, and development teams to improve campaign performance.

10. Manage advertising budgets efficiently and reduce unnecessary ad spend.

11. Stay updated with changes in Google Ads, Meta Ads, tracking, and performance marketing trends.

What we offer:

1. Part-time flexible working opportunity

2. Opportunity to work on real-world performance marketing campaigns.

3. Exposure to SEO, AI, automation, analytics, and digital transformation.

4. Learning and growth opportunities.

5. Collaborative and flexible work environment.

6. Opportunity to take ownership of campaigns and performance.