Oswaal Books Verified employer
Actively hiring · Posted 13d ago · JEV2610377C3BCBA7
About the Role:-
We are looking for an experienced Influencer Marketing Specialist to lead and execute influencer and creator-led marketing campaigns. The ideal candidate should have strong experience in identifying creators, building influencer partnerships, managing campaigns, negotiating commercials, and tracking campaign performance.
Role & responsibilities :-
Develop and execute influencer marketing strategies and campaigns across Instagram, YouTube and other relevant platforms.
Identify, evaluate and onboard relevant content creators, influencers and KOLs aligned with brand objectives.
Manage end-to-end influencer campaigns, including creator outreach, briefing, negotiation, execution and reporting.
Build and maintain strong relationships with influencers, creators and talent agencies.
Negotiate commercials, deliverables and campaign terms with influencers and agencies.
Coordinate with internal teams to develop effective campaign briefs, content requirements and timelines.
Track campaign performance using metrics such as reach, engagement, views, clicks, conversions and ROI.
Analyse campaign results and provide actionable insights to improve future influencer campaigns.
Explore UGC, affiliate marketing and creator-led content opportunities to drive brand awareness and business growth.
Stay updated with emerging creators, social media trends, content formats and influencer marketing practices.
Required Skills:-
Strong understanding of Influencer Marketing, Creator Marketing and Social Media Marketing.
Experience in influencer outreach, creator acquisition and campaign management.
Strong negotiation, communication and relationship-management skills.
Ability to manage multiple campaigns and creators simultaneously.
Data-driven approach with an understanding of campaign analytics and ROI.
Good knowledge of Instagram, YouTube and other social media platforms.
Strong coordination and execution skills.
Role: Direct Marketing,
Industry Type: Printing & Publishing,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
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Develop and execute influencer marketing strategies and campaigns across Instagram, YouTube and other relevant platforms.
Identify, evaluate and onboard relevant content creators, influencers and KOLs aligned with brand objectives.
Manage end-to-end influencer campaigns, including creator outreach, briefing, negotiation, execution and reporting.
Build and maintain strong relationships with influencers, creators and talent agencies.
Negotiate commercials, deliverables and campaign terms with influencers and agencies.
Coordinate with internal teams to develop effective campaign briefs, content requirements and timelines.
Track campaign performance using metrics such as reach, engagement, views, clicks, conversions and ROI.
Analyse campaign results and provide actionable insights to improve future influencer campaigns.
Explore UGC, affiliate marketing and creator-led content opportunities to drive brand awareness and business growth.
Stay updated with emerging creators, social media trends, content formats and influencer marketing practices.
Required Skills:-
Strong understanding of Influencer Marketing, Creator Marketing and Social Media Marketing.
Experience in influencer outreach, creator acquisition and campaign management.
Strong negotiation, communication and relationship-management skills.
Ability to manage multiple campaigns and creators simultaneously.
Data-driven approach with an understanding of campaign analytics and ROI.
Good knowledge of Instagram, YouTube and other social media platforms.
Strong coordination and execution skills.
Role: Direct Marketing,
Industry Type: Printing & Publishing,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
