Performance Marketing Lead

With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.

They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids’ food choices.

Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.

As a Performance Marketing Lead, you will be responsible for creating and executing a strong performance marketing strategy & execution plan thereby managing the P&L of the website business.

What you will do:

Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc

Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns

Developing and managing digital prospecting and remarketing campaigns

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

Identifying and testing new channels to continue to meet or exceed established critical metrics

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

What you need to have:

6+ yrs digital performance marketing experience ideally in the FMCG space

Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram