Digital Marketing Specialist

Job Title: Digital Marketing Specialist – Email Marketing, SEO & LinkedIn OutreachExperience: 4–6 Years Location: [Insert Location / Remote / Hybrid] Industry: IT Services | Custom Enterprise Applications | B2B Tech Marketing Employment Type: Full-TimeAbout UsWe are a fast-growing IT services company focused on delivering custom enterprise application development, cloud-native platforms, and digital transformation solutions. We are targeting clients across SEA, India, Europe, GCC, and North America, and are building a global brand presence to support our expansion.We are looking for a Digital Marketing Specialist with proven expertise in Email Marketing, SEO, and LinkedIn Outreach to support lead generation, online visibility, and global campaign execution.Role OverviewAs a Digital Marketing Specialist, you’ll lead email campaigns, SEO initiatives, and LinkedIn marketing efforts to engage enterprise decision-makers and generate qualified leads across key global regions. You'll collaborate closely with content, sales, and leadership teams to drive measurable marketing impact.Key ResponsibilitiesEmail MarketingPlan, create, and execute targeted email campaigns for lead generation, nurturing, and re-engagement across SEA, India, Europe, GCC, and North America.Develop personalized workflows based on buyer personas, industries, and intent signals.Continuously A/B test and optimize for open rates, CTR, and conversions.Search Engine Optimization (SEO)Own and execute on-page and off-page SEO strategies to boost visibility across regional search engines.Conduct keyword research and content optimization for blog posts, landing pages, and service pages.Develop high-quality backlink strategies through guest posting, outreach, and digital PR.Monitor SEO performance using tools like Google Search Console, Ahrefs, SEMrush, or Moz.LinkedIn Marketing & OutreachDesign and manage LinkedIn outreach campaigns targeting enterprise decision-makers (CXOs, IT Heads, Digital Leaders).Build and manage prospect lists using LinkedIn Sales Navigator and engagement tools (e.g., Apollo, Lemlist, etc.).Collaborate with the sales team to coordinate messaging, follow-ups, and campaign timing.Manage company LinkedIn presence — schedule posts, engage with the network, and grow audience organically.Analytics & OptimizationTrack and report campaign performance across all digital channels (email, LinkedIn, SEO).Generate insights and recommendations for continuous improvement.Maintain lead funnel hygiene and alignment with CRM (e.g., HubSpot, Zoho).What You Bring4–6 years of experience in B2B digital marketing, ideally within the IT services or enterprise tech space.Demonstrated success running international marketing campaigns across SEA, India, Europe, GCC, and North America.Hands-on expertise with email marketing tools (e.g., Mailchimp, HubSpot, Zoho Campaigns).Solid understanding of SEO and experience with SEO tools Proficient in LinkedIn Marketing and Outreach, including Sales Navigator and campaign tools.Strong communication and copywriting skills tailored to B2B enterprise audiences.Self-driven, detail-oriented, and able to manage multiple priorities in a fast-paced startup environment.Nice to HaveExperience with performance marketing (Google/LinkedIn Ads).Familiarity with automation tools (e.g., Lemlist, Apollo, HubSpot).Knowledge of HTML/CSS for email customisation.Exposure to content marketing and blog strategy for lead generation.Why Join Us?Play a key role in expanding a global tech services brand.Drive measurable impact across multiple digital channels and markets.Work in a collaborative, innovation-driven environment with high visibility.Fast-track growth opportunities in a high-performance culture.Competitive compensation + performance-based bonuses.