Consumer Insights Manager

Key Responsibilities:

• Own and lead the end-to-end consumer insights function including primary research design, consumer behaviour analysis, segmentation studies, brand health tracking, and insight synthesis for strategic business decision making- Design and execute diverse consumer research methodologies including quantitative surveys, qualitative focus groups, ethnographic studies, in-depth interviews, online communities, and diary studies to generate deep and actionable consumer understanding- Develop and maintain continuous consumer intelligence programs including brand tracking studies, consumer sentiment monitoring, category usage and attitude studies, and customer satisfaction measurement frameworks- Translate complex consumer data and research findings into clear, compelling, and strategically actionable insights that directly inform product development, marketing strategy, brand positioning, and commercial decisions- Collaborate with product, marketing, brand, and commercial teams to embed consumer insights into key business processes including product innovation pipelines, campaign development, pricing decisions, and go-to-market planning- Lead consumer segmentation and persona development initiatives to build a deep and nuanced understanding of target consumer groups, their motivations, behaviours, and unmet needs- Manage and optimize the consumer research technology stack including online survey platforms, social listening tools, consumer panel platforms, and qualitative research tools- Build and maintain strong relationships with external research agencies, fieldwork partners, and data providers to ensure high-quality and cost-effective consumer research delivery- Develop and present consumer insight narratives, research findings, and strategic recommendations to senior leadership and cross-functional stakeholders in a clear and impactful format- Drive consumer insight capability building across the organization through training programs, insight sharing sessions, and consumer immersion initiatives- Lead and develop a consumer insights team including research analysts and insight managers, providing mentorship, analytical capability development, and performance management support