Role & responsibilities
- Source and identify relevant influencers for campaigns.
- Create and suggest winning content ideas that can help influencers deliver better campaign results.
- Speak to influencers, explain campaign requirements and negotiate commercials.
- Clearly communicate the campaign objective, brief and deliverables.
- Follow up rigorously with influencers until execution is completed.
- Ensure influencers create and publish content as per the campaign objective and approved brief.
- Handle multiple influencer campaigns and clients simultaneously.
- Coordinate with clients and provide regular campaign updates.
- Prepare and share campaign reports with clients.
- Maintain an updated and organized influencer database for faster sourcing.
- Track influencer responses, commercials, deliverables, timelines and campaign status.
- Resolve execution issues quickly and ensure deadlines are met.
- Coordinate with the internal creative and account teams wherever required.
Preferred candidate profile
- Excellent communication skills verbal and written.
- Confident in speaking with influencers and clients.
- Strong follow-up skills no hesitation in repeatedly following up until the job is done.
- Target-oriented and result-driven approach.
- Ability to work under pressure and tight deadlines.
- Good understanding of Instagram, YouTube and other social media platforms.
- Ability to understand a brief and convert it into engaging content ideas.
- Good knowledge of Excel/Google Sheets.
- Ability to manage multiple clients and campaigns.
- Takes complete ownership of assigned work.
- Willing to work additional hours when required to meet important deadlines.
Experience
Candidates with 6 months+ experience in influencer marketing, social media, telecalling, sales, business development, client coordination or similar roles can apply.
Freshers with excellent communication skills, confidence and a strong interest in social media/influencer marketing may also be considered.
Key Performance Areas
- Influencer sourcing
- Influencer response rate
- Campaign execution
- Quality of influencer content
- Timely completion of campaigns
- Client satisfaction
- Follow-up and coordination
- Database maintenance
- Achievement of campaign targets
The Ideal Candidate
Someone who is proactive, persistent, creative and accountable who can pick up a campaign, source the right influencers, get them excited about the idea, ensure they create the right content, follow through till completion and confidently report the results to the client.
Role: Marketing - Other,
Industry Type: Advertising & Marketing (Digital Marketing),
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
Responsibilities
- Source and identify relevant influencers for campaigns.
- Create and suggest winning content ideas that can help influencers deliver better campaign results.
- Speak to influencers, explain campaign requirements and negotiate commercials.
- Clearly communicate the campaign objective, brief and deliverables.
- Follow up rigorously with influencers until execution is completed.
- Ensure influencers create and publish content as per the campaign objective and approved brief.
- Handle multiple influencer campaigns and clients simultaneously.
- Coordinate with clients and provide regular campaign updates.
- Prepare and share campaign reports with clients.
- Maintain an updated and organized influencer database for faster sourcing.
- Track influencer responses, commercials, deliverables, timelines and campaign status.
- Resolve execution issues quickly and ensure deadlines are met.
- Coordinate with the internal creative and account teams wherever required.
Preferred candidate profile
- Excellent communication skills verbal and written.
- Confident in speaking with influencers and clients.
- Strong follow-up skills no hesitation in repeatedly following up until the job is done.
- Target-oriented and result-driven approach.
- Ability to work under pressure and tight deadlines.
- Good understanding of Instagram, YouTube and other social media platforms.
- Ability to understand a brief and convert it into engaging content ideas.
- Good knowledge of Excel/Google Sheets.
- Ability to manage multiple clients and campaigns.
- Takes complete ownership of assigned work.
- Willing to work additional hours when required to meet important deadlines.
Experience
Candidates with 6 months+ experience in influencer marketing, social media, telecalling, sales, business development, client coordination or similar roles can apply.
Freshers with excellent communication skills, confidence and a strong interest in social media/influencer marketing may also be considered.
Key Performance Areas
- Influencer sourcing
- Influencer response rate
- Campaign execution
- Quality of influencer content
- Timely completion of campaigns
- Client satisfaction
- Follow-up and coordination
- Database maintenance
- Achievement of campaign targets
The Ideal Candidate
Someone who is proactive, persistent, creative and accountable who can pick up a campaign, source the right influencers, get them excited about the idea, ensure they create the right content, follow through till completion and confidently report the results to the client.
Role: Marketing - Other,
Industry Type: Advertising & Marketing (Digital Marketing),
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
