Lavish Buildmart Verified employer
Actively hiring · Posted 10d ago · JEV26106B3D0488C3
Role & responsibilities
1. Marketing Strategy & Planning
Develop and implement annual marketing strategies aligned with business, sales and revenue objectives.
Prepare annual marketing calendars covering project launches, campaigns, events, promotions and brand initiatives.
Develop go-to-market strategies and positioning for residential, commercial and retail projects.
2. Real Estate Project Marketing & Launches
Lead end-to-end marketing for real estate projects from pre-launch to launch and post-launch.
Develop project communication, collaterals and promotional strategies.
Coordinate with Sales, Projects, Design and other stakeholders to ensure timely execution of project marketing activities.
3. Brand Management & Communication
Strengthen and maintain corporate and project brand positioning.
Ensure consistency of brand communication across ATL, BTL, digital, social media, outdoor and other platforms.
Develop innovative communication strategies based on consumer insights and competitive analysis.
4. ATL, BTL & Digital Marketing
Plan and execute integrated ATL, BTL, digital and social media campaigns.
Drive customer engagement, lead generation, brand awareness and project visibility.
Monitor campaign performance and optimize marketing initiatives based on results.
5. Events, Promotions & Customer Engagement
Conceptualize and execute events, launches, shopping festivals, activations and promotional campaigns.
Develop customer engagement initiatives to enhance footfall, brand visibility and consumer experience.
Coordinate with brands, partners, agencies and internal teams for successful execution.
6. Revenue Generation & Leasing Support
Generate incremental revenue through events, sponsorships, BTL activities, signage and promotional opportunities.
Support leasing and commercial business objectives through targeted marketing initiatives.
Develop strategic partnerships and corporate alliances to create additional business opportunities.
7. Marketing Budget & ROI Management
Prepare and manage annual and project-wise marketing budgets.
Monitor Budget vs. Actual expenditure and ensure effective utilization of marketing resources.
Evaluate campaign ROI and identify opportunities for cost optimization and revenue enhancement.
8. Market Research & Competitive Intelligence
Conduct market research, consumer analysis and competitor benchmarking.
Identify emerging market trends, consumer preferences and new marketing opportunities.
Use market insights to improve project positioning, communication and campaign effectiveness.
9. Agency, Vendor & Stakeholder Management
Manage creative, digital, PR, media, production and event agencies.
Coordinate with Sales, Leasing, Finance, Legal, Projects, Design and senior management.
Ensure timely approvals, documentation, campaign execution and delivery of marketing requirements.
10. Team Leadership & Marketing Operations
Lead, mentor and manage the marketing team and external agency resources.
Establish KRAs, review performance and drive a culture of innovation and accountability.
Maintain project trackers, marketing calendars, MIS and management reports while ensuring smooth day-to-day marketing operations.
Preferred candidate profile
Qualification
Graduate or postgraduate qualification in Marketing, Business Administration, Advertising, Public Relations, or a related discipline.
MBA/PGDM in Marketing would be preferred.
Experience
Extensive experience in marketing, brand management, business development, or marketing operations.
Relevant experience in real estate, commercial developments, shopping malls, retail, or customer-facing businesses.
Experience in managing integrated marketing campaigns, project launches, events, and brand communication.
Experience in marketing budget management, revenue generation, agency management, and stakeholder coordination.
Experience in leading marketing teams and managing multiple projects simultaneously.
Role: Marketing and Communication - Other,
Industry Type: Real Estate,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing and Communication - Other
1. Marketing Strategy & Planning
Develop and implement annual marketing strategies aligned with business, sales and revenue objectives.
Prepare annual marketing calendars covering project launches, campaigns, events, promotions and brand initiatives.
Develop go-to-market strategies and positioning for residential, commercial and retail projects.
2. Real Estate Project Marketing & Launches
Lead end-to-end marketing for real estate projects from pre-launch to launch and post-launch.
Develop project communication, collaterals and promotional strategies.
Coordinate with Sales, Projects, Design and other stakeholders to ensure timely execution of project marketing activities.
3. Brand Management & Communication
Strengthen and maintain corporate and project brand positioning.
Ensure consistency of brand communication across ATL, BTL, digital, social media, outdoor and other platforms.
Develop innovative communication strategies based on consumer insights and competitive analysis.
4. ATL, BTL & Digital Marketing
Plan and execute integrated ATL, BTL, digital and social media campaigns.
Drive customer engagement, lead generation, brand awareness and project visibility.
Monitor campaign performance and optimize marketing initiatives based on results.
5. Events, Promotions & Customer Engagement
Conceptualize and execute events, launches, shopping festivals, activations and promotional campaigns.
Develop customer engagement initiatives to enhance footfall, brand visibility and consumer experience.
Coordinate with brands, partners, agencies and internal teams for successful execution.
6. Revenue Generation & Leasing Support
Generate incremental revenue through events, sponsorships, BTL activities, signage and promotional opportunities.
Support leasing and commercial business objectives through targeted marketing initiatives.
Develop strategic partnerships and corporate alliances to create additional business opportunities.
7. Marketing Budget & ROI Management
Prepare and manage annual and project-wise marketing budgets.
Monitor Budget vs. Actual expenditure and ensure effective utilization of marketing resources.
Evaluate campaign ROI and identify opportunities for cost optimization and revenue enhancement.
8. Market Research & Competitive Intelligence
Conduct market research, consumer analysis and competitor benchmarking.
Identify emerging market trends, consumer preferences and new marketing opportunities.
Use market insights to improve project positioning, communication and campaign effectiveness.
9. Agency, Vendor & Stakeholder Management
Manage creative, digital, PR, media, production and event agencies.
Coordinate with Sales, Leasing, Finance, Legal, Projects, Design and senior management.
Ensure timely approvals, documentation, campaign execution and delivery of marketing requirements.
10. Team Leadership & Marketing Operations
Lead, mentor and manage the marketing team and external agency resources.
Establish KRAs, review performance and drive a culture of innovation and accountability.
Maintain project trackers, marketing calendars, MIS and management reports while ensuring smooth day-to-day marketing operations.
Preferred candidate profile
Qualification
Graduate or postgraduate qualification in Marketing, Business Administration, Advertising, Public Relations, or a related discipline.
MBA/PGDM in Marketing would be preferred.
Experience
Extensive experience in marketing, brand management, business development, or marketing operations.
Relevant experience in real estate, commercial developments, shopping malls, retail, or customer-facing businesses.
Experience in managing integrated marketing campaigns, project launches, events, and brand communication.
Experience in marketing budget management, revenue generation, agency management, and stakeholder coordination.
Experience in leading marketing teams and managing multiple projects simultaneously.
Role: Marketing and Communication - Other,
Industry Type: Real Estate,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing and Communication - Other
