Retention Marketing Manager

Responsibilities• Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation• Pilot new campaigns that drive increased engagement and revenue• Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates• Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management• Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans• Manage the distribution and presentation of CRM reporting and status to executive stakeholders Digital Activation / DMP• Develop audience segments by applying CRM learnings• Create test and learn approach to optimize performance and develop insights on best practices• Provide support in measurement and analysis of precision media campaignsQualifications• 2-8 years CRM and/or Direct Marketing experience, preferably in a Retail, CPG or ecommerce industry• Knowledge of database marketing strategies including the use of 1st, 2nd, 3rd party data• Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions