Marketing Head D2C (eCommerce) for a Personal Care Brand

Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.

Must be a self-starter with a strong orientation to build a high growth brand.

Managing brand marketing strategy by strategically and effectively using various marketing media.

Control and optimally utilize large marketing budgets.

Build and lead a strong next level team of product managers, marketing executives etc.

Effectively deal with media agencies, creative agencies and brand research organizations.

Build brand position and frameworks for communication across products/ range

Creating and executing an effective digital & social media marketing strategy

Develop the product portfolio for long term and immediate term.

Work with R&D to develop products to fill portfolio gaps.

Developing the right marketing mix for both current and new products- product, packaging, pricing, promotion

Develop strategies to increase off-takes for products and execute them in conjunction with sales team.

Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.

Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

Requirements

Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand

Proven experience of leading marketing team of a high growth brand.

The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities.

Good Interpersonal & Communication Skills.

Strong problem solving, influence and negotiation skills