Walk-in || Digital Marketing Manager

Job Description Digital Marketing Manager (DMM)

Key Responsibilities

Manage Social Media platforms LinkedIn, Instagram & Facebook, including content planning, posting, engagement and growth.

Manage and optimize Google Business Profiles (GMB) for all locations and improve local SEO/Google Maps visibility.

Conduct SEO & Keyword Research and implement on-page SEO, meta tags, headings, URLs, internal linking and image optimization.

Manage Website SEO , landing pages, website content and basic WordPress/CMS updates.

Drive qualified lead generation through SEO, GMB, Meta, Google Ads, LinkedIn and other digital channels.

Manage and optimize website enquiry forms , WhatsApp/Call CTAs and lead-capture mechanisms.

Work on CRO (Conversion Rate Optimization) to improve website enquiries and conversion rates.

Manage Meta Ads including lead-generation campaigns, audience targeting, retargeting and performance optimization.

Handle basic Google Ads activities including search campaigns, keywords, negative keywords, ad copies and conversion tracking.

Monitor Google Analytics & Search Console for traffic, rankings, conversions, indexing and search performance.

Implement and monitor digital tracking including Meta Pixel, UTM parameters, form tracking and lead-source tracking.

Prepare weekly/monthly MIS reports covering traffic, rankings, GMB, social media, leads, CPL, campaigns and conversions.

Coordinate with the website developer/design/content team for technical changes, creatives and website improvements.

Required Skills

Digital Marketing & Lead Generation

SEO, Local SEO & Keyword Research

Google Business Profile (GMB)

Social Media Marketing

Meta Business Suite & Meta Ads

Google Ads Basic to Intermediate

Google Analytics & Search Console

Website SEO & WordPress/CMS

Landing Page & Conversion Optimization

Basic understanding of HTML, tracking pixels, forms and conversion tracking

Good communication and content-writing skills

Strong analytical and reporting skills

Key KPIs

Organic website traffic

Keyword ranking improvement

GMB/Google Maps visibility

Website enquiries

Qualified leads generated

Cost per Lead (CPL)

Social media growth & engagement

Website conversion rate

Digital brand visibility

Overall lead-generation performance

Role: Digital Marketing - Other,

Industry Type: Courier / Logistics (Logistics Tech),

Department: Marketing & Communication,

Employment Type: Full Time, Permanent

Role Category: Digital Marketing