Deputy Manager (ATL/BTL) - Sales & Marketing (Camps)

JOB DESCRIPTION

I. JOB DETAILS

Job Title

Assistant/ Deputy Manager (BTL) - Sales & Marketing

Reporting Supervisor

Unit Head (Marketing) Sales & Marketing

II. JOB PURPOSE

Responsible for complete branding, digital assets management and communication for the unit.

III. KEY RESPONSIBILITIES

Core Responsibilities

Plan and execute health awareness initiatives such as health check-up camps, OPD camps, RWAs programs, school/college outreach, and community health initiatives.

Build relationships with schools, colleges, market associations and NGOs for health talks, wellness programs, and medical check-ups.

Identify high-potential residential pockets for outreach.

Coordinate with doctors, nursing staff, and medical teams for camp planning, scheduling, and staffing.

Grow the patient funnel by OPDs, health screenings, and doctor consultations.

Manage all communication and documentation for tie-ups and follow-ups.

Coordinate printing and placement of standees, brochures, danglers, signage, hoardings, and display units.

Ensure branding guidelines, medical compliance, and ethics code are followed.

Track leads generated through outreach programs, health camps, and OPDs.

Maintain daily MIS of Footfalls, Registrations, Leads forwarded to consultant OPDs & Conversions

Prepare daily/weekly/monthly reports for: Activity performance, Budget utilization

Lead conversions and ROI

Coordinate with RWAs, corporates, mall authorities, municipal bodies for permission

IV. KEY PERFORMANCE INDICATORS

Measurable Deliverables

Ensuring brand guidelines.

Ensuring regular meetings with doctors for breakthrough cases

Ensuring timely closure of Media Opportunities

Ensuring timely release of digital content

Ensuring timely payment of the vendors

V. JOB REQUIREMENTS

Minimum Qualifications

Any Graduate / MBA in Marketing

Experience

More than 5 years of relevant experience in healthcare.

Behavioural Skills

Good Interpersonal skills.

Good Creative Skills

High Integrity levels

Confident, Assertive, Problem solver & Motivator.

Technical Skills

Creativity

Data Management and Excel preparation

Power Point Presentation

Good PR Skills

Language Skills

English & Hindi

VI. KEY INTERACTIONS

Key Internal Contacts

Head Operations

Sales & Marketing

Functional Heads

Clinicians

HODs

Key External Contacts

Vendors

External agencies

Role: Marketing - Other,

Industry Type: Medical Services / Hospital,

Department: Marketing & Communication,

Employment Type: Full Time, Permanent

Role Category: Marketing