Director - Product Strategy (Global Media Agency)

Job Description

Our client is a leading data product and technology firm that makes advertising work better for people.

Key Role:​

Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensure the appropriate solutions are rolled out.

General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack

Establish working relationship and SOP for implementation delivery for Mar-Tech projects

Contribute to team projects as the executive sponsor for client data initiatives

Provide end-user training across our proprietary technology stack

Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.

Work with data partners to integrate their data sets into insights (Onboarding & Testing Data Sets)

Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement

Collect & distribute local product feature requests to global/regional teams

Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools

Requirements

10+ years of experience in Technology Consulting role within Adtech/Martech

Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)

Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms

A strong understanding of all digital marketing channels

Familiar with advanced analytics and data management concepts

Proven ability to build and grow relationships with key stakeholders

Excellent written and verbal communication skills.

Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.

Highly organised with demonstrated project management capabilities