Food Marketing & Content Executive
Good Buddys Food Beverages Bangalore Verified employer
Actively hiring · Posted 12d ago · JEV261088CBEA5395
Job description
Role & responsibilities
1. Online Delivery & Aggregator Management (ROI & Sales Driven)
Optimize and manage restaurant profiles across online food aggregators including Swiggy, Zomato, and Rapidos Ownly.
Design, launch, and monitor performance-driven ads and banner promotions within aggregator apps to boost daily order volumes.
Audit online menus regularly to ensure accurate pricing, updated stock availability, and attractive food descriptions.
Track conversion funnels, review customer feedback scores, and implement tactics to improve visibility ranks.
2. Social Media, Photoshoots & Content Creation
Plan, style, and execute high-quality food photoshoots and short-form video reels to capture our semi-fine dining vegetarian dishes beautifully.
Manage daily social media accounts (Instagram and Facebook) with engaging, aesthetically pleasing grid posts, stories, and trending audio reels.
Write compelling copy and captions tailored for a premium vegetarian culinary brand.
Interact with followers, respond directly to queries, and collaborate with Bangalore's local food influencers to boost brand reach.
3. Paid Digital Advertising (Meta & Google Ads)
Setup, manage, and scale hyper-local paid advertising campaigns via Meta Ads Manager (Facebook & Instagram) and Google Ads (Local Search & Maps).
Target premium food lovers, vegetarian crowds, and festive family groups within a specific radius of the restaurant.
Analyze key advertising metrics (ROAS, Click-Through Rates, Cost Per Click) to optimize monthly ad budgets effectively.
4. Offline, Corporate & B2B Local Marketing
Conduct active B2B outreach by directly approaching corporate offices, tech parks, business centers, and co-working spaces in Bangalore to secure lunch partnerships, catering deals, or corporate discount packages.
Build connections with high-end apartment complexes and residential welfare associations (RWAs) to promote weekend dining, festival catering, and home delivery options.
Design and execute in-store marketing programs, including loyalty cards, physical table-tent displays, special weekend event promotions, and customer data capture initiatives.
Preferred candidate profile
Experience: 2 to 4 years of proven marketing experience in the food & beverage, hospitality, or cloud-kitchen industry.
Photography/Videography: Intermediate to advanced knowledge of smartphone or DSLR photography, food styling, lighting techniques, and mobile video editing tools (e.g., CapCut, VN, or Canva).
Platform Expertise: Full hands-on experience using Meta Ads Manager, Google Ads, Swiggy/Zomato partner dashboards, and basic local SEO tools.
Communication & Sales: Exceptional interpersonal skills to confidently pitch dining/catering solutions to corporate HRs, facility managers, and community leaders.
Deep understanding of the Bangalore food market is highly preferred.
Perks and benefits
Fixed monthly base salary.
Uncapped monthly incentive structure tied directly to delivery sales growth (Swiggy/Zomato/Ownly) and corporate event/catering conversions.
Role: Marketing Manager,
Industry Type: Hotels & Restaurants,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
Responsibilities
1. Online Delivery & Aggregator Management (ROI & Sales Driven)
Optimize and manage restaurant profiles across online food aggregators including Swiggy, Zomato, and Rapidos Ownly.
Design, launch, and monitor performance-driven ads and banner promotions within aggregator apps to boost daily order volumes.
Audit online menus regularly to ensure accurate pricing, updated stock availability, and attractive food descriptions.
Track conversion funnels, review customer feedback scores, and implement tactics to improve visibility ranks.
2. Social Media, Photoshoots & Content Creation
Plan, style, and execute high-quality food photoshoots and short-form video reels to capture our semi-fine dining vegetarian dishes beautifully.
Manage daily social media accounts (Instagram and Facebook) with engaging, aesthetically pleasing grid posts, stories, and trending audio reels.
Write compelling copy and captions tailored for a premium vegetarian culinary brand.
Interact with followers, respond directly to queries, and collaborate with Bangalore's local food influencers to boost brand reach.
3. Paid Digital Advertising (Meta & Google Ads)
Setup, manage, and scale hyper-local paid advertising campaigns via Meta Ads Manager (Facebook & Instagram) and Google Ads (Local Search & Maps).
Target premium food lovers, vegetarian crowds, and festive family groups within a specific radius of the restaurant.
Analyze key advertising metrics (ROAS, Click-Through Rates, Cost Per Click) to optimize monthly ad budgets effectively.
4. Offline, Corporate & B2B Local Marketing
Conduct active B2B outreach by directly approaching corporate offices, tech parks, business centers, and co-working spaces in Bangalore to secure lunch partnerships, catering deals, or corporate discount packages.
Build connections with high-end apartment complexes and residential welfare associations (RWAs) to promote weekend dining, festival catering, and home delivery options.
Design and execute in-store marketing programs, including loyalty cards, physical table-tent displays, special weekend event promotions, and customer data capture initiatives.
Preferred candidate profile
Experience: 2 to 4 years of proven marketing experience in the food & beverage, hospitality, or cloud-kitchen industry.
Photography/Videography: Intermediate to advanced knowledge of smartphone or DSLR photography, food styling, lighting techniques, and mobile video editing tools (e.g., CapCut, VN, or Canva).
Platform Expertise: Full hands-on experience using Meta Ads Manager, Google Ads, Swiggy/Zomato partner dashboards, and basic local SEO tools.
Communication & Sales: Exceptional interpersonal skills to confidently pitch dining/catering solutions to corporate HRs, facility managers, and community leaders.
Deep understanding of the Bangalore food market is highly preferred.
Perks and benefits
Fixed monthly base salary.
Uncapped monthly incentive structure tied directly to delivery sales growth (Swiggy/Zomato/Ownly) and corporate event/catering conversions.
Role: Marketing Manager,
Industry Type: Hotels & Restaurants,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
Key skills
How to apply
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