Performance & Growth Marketing Executive (WFH)

About the job:Key Responsibilities:

1. Paid Media Execution (Meta and Google Ads): Plan, launch, manage, and scale high-ROI acquisition campaigns across Meta Ads Manager (Facebook, Instagram) and Google Ads (Search, Performance Max, Display, YouTube).

2. Performance Optimization and Bidding: Continuously test ad sets, audience segments, creative formats, and bidding strategies to lower Customer Acquisition Cost (CAC) and maximize overall ROAS.

3. Lifecycle and Email Automation: Design, build, and optimize automated lifecycle email workflows (welcome sequences, lead nurturing drips, promotional blasts, and re-engagement campaigns) using modern CRM/ESP platforms.

4. Creative Strategy and Messaging: Leverage strong marketing intuition to identify high-impact hooks, direct-response copy angles, and value propositions that resonate with target audiences.

5. Creative Coordination: Partner closely with graphic designers and video editors to conceptualize, storyboard, brief, and review conversion-focused visual and video creative assets.

6. Analytics and Full-Funnel Tracking: Monitor and report daily/weekly KPIs (ROAS, CPA, CTR, open rates, conversion rates) using Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager, and structured Excel/Sheets dashboards.

7. Conversion Rate Optimization (CRO): Conduct structured A/B tests on ad copy, email subject lines, creative angles, and landing page elements to continuously improve conversion rates across all user touchpoints.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 3,00,000 - 3,60,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Digital Marketing, Market Analysis, Email Marketing, MS-Excel, Problem Solving, Effective Communication, Performance Marketing, A/B Testing, Budget Management and Conversion Rate OptimizationOther Requirements:1. Have a minimum of 1-2+ years of demonstrated hands-on experience managing paid performance campaigns, growth funnels, and email lifecycle marketing.2. Are available for a full-time, work-from-home (remote) engagement.3. Possess proven expertise in independently setting up, scaling, and managing budgets on Meta Ads Manager and Google Ads.4. Have hands-on experience configuring email marketing platforms and automated workflows.5. Demonstrate strong marketing intuition, a deep understanding of audience psychology, and clear written English communication.6. Have strong analytical capabilities and familiarity with Google Analytics (GA4), conversion tracking setup, and performance modeling in Excel/Sheets.7. Exhibit high ownership, self-discipline, and proactive communication suitable for a remote working environment.About Company:St. Mary's University, Hyderabad is a growing private university committed to delivering future-focused education across rehabilitation sciences, allied health, engineering, law, management, nursing, psychology and other emerging fields. Located on a large green campus near Ramoji Film City, the university combines modern academic infrastructure, practical learning, clinical and industry exposure, and a strong student-first approach. With a vision to create skilled professionals for India and the world, St. Mary's University offers a dynamic work environment for people who want to contribute to institution-building, education, student success and social impact.

Responsibilities

Key Responsibilities:

1. Paid Media Execution (Meta and Google Ads): Plan, launch, manage, and scale high-ROI acquisition campaigns across Meta Ads Manager (Facebook, Instagram) and Google Ads (Search, Performance Max, Display, YouTube).

2. Performance Optimization and Bidding: Continuously test ad sets, audience segments, creative formats, and bidding strategies to lower Customer Acquisition Cost (CAC) and maximize overall ROAS.

3. Lifecycle and Email Automation: Design, build, and optimize automated lifecycle email workflows (welcome sequences, lead nurturing drips, promotional blasts, and re-engagement campaigns) using modern CRM/ESP platforms.

4. Creative Strategy and Messaging: Leverage strong marketing intuition to identify high-impact hooks, direct-response copy angles, and value propositions that resonate with target audiences.

5. Creative Coordination: Partner closely with graphic designers and video editors to conceptualize, storyboard, brief, and review conversion-focused visual and video creative assets.

6. Analytics and Full-Funnel Tracking: Monitor and report daily/weekly KPIs (ROAS, CPA, CTR, open rates, conversion rates) using Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager, and structured Excel/Sheets dashboards.

7. Conversion Rate Optimization (CRO): Conduct structured A/B tests on ad copy, email subject lines, creative angles, and landing page elements to continuously improve conversion rates across all user touchpoints.