Performance Marketing & Growth Specialist (Part-Time)

About AplyNow

AplyNow is building a platform that helps Indian professionals discover international remote opportunities.

Our current product delivers curated global remote developer jobs directly through WhatsApp, making international job discovery simpler, faster, and more accessible.

We are looking for a hands-on performance marketer who can help us validate offers, find winning creatives, acquire customers profitably, and systematically scale paid acquisition.

This isn't a role for someone who simply launches campaigns and sends weekly reports. We want someone who thinks like a growth partner, experiments systematically, and understands the economics behind every advertising decision.

About AplyNow

AplyNow is building a platform that helps Indian professionals discover international remote opportunities.

Our current product delivers curated global remote developer jobs directly through WhatsApp, making international job discovery simpler, faster, and more accessible.

We are looking for a hands-on performance marketer who can help us validate offers, find winning creatives, acquire customers profitably, and systematically scale paid acquisition.

This isn't a role for someone who simply launches campaigns and sends weekly reports. We want someone who thinks like a growth partner, experiments systematically, and understands the economics behind every advertising decision.

What You'll Own

Product Validation & Experimentation

Develop paid acquisition testing strategies for new products, pricing and offers.

Structure controlled experiments to validate demand with limited initial budgets.

Establish CAC targets, break-even points and clear scale/pause criteria.

Identify winning audience segments, offers, messaging and creatives based on actual purchases.

2. Meta Ads Strategy & Execution

Own end-to-end Meta Ads strategy, campaign setup, optimization and performance.

Structure campaigns effectively for the learning phase and subsequent scaling.

Implement vertical and horizontal scaling strategies without unnecessarily disrupting winning campaigns.

Manage budgets based on performance, profitability and business goals.

Understand Advantage+ features, campaign consolidation, attribution and audience overlap.

3. Creative Testing & Conversion Optimization

Work with our creative team to develop and test UGC video hooks, angles, scripts and offers.

Analyze creative performance and identify why certain advertisements outperform others.

Recommend improvements to landing pages, checkout flows and conversion rates.

Continuously develop new hypotheses to improve acquisition efficiency.

4. Tracking, Analytics & Unit Economics

Ensure reliable Meta Pixel, Conversions API and Purchase event tracking.

Monitor CAC, ROAS, MER, conversion rates, average order value and contribution margins.

Analyze purchase data and distinguish scalable performance from short-term fluctuations.

Maintain transparent performance dashboards and actionable reporting.

5. Budget Scaling & Growth

Build a clear roadmap from initial testing budgets to ₹10–20 lakh+ monthly ad spend, subject to validated economics.

Identify when to increase, maintain or reduce budgets.

Monitor marginal CAC, creative fatigue and diminishing returns.

Help us build a repeatable customer acquisition system rather than relying on occasional winning ads.

What We're Looking For

Minimum 3 years of hands-on Meta performance marketing experience.

Demonstrated success validating or launching products from scratch.

Experience managing and scaling campaigns with ₹10 lakh+ monthly budgets.

Strong experience with low-ticket D2C products, digital products, subscriptions or direct-response funnels.

Deep understanding of Meta's learning phase, creative testing and conversion optimization.

Comfortable making decisions using CAC, profitability and conversion data—not vanity metrics.

Ability to independently develop and execute a testing and scaling strategy.

Strong analytical skills and a proactive, experimentation-driven mindset.

Important: Show Us Real Results

We care more about demonstrated outcomes than certifications or agency names.

Please share at least two examples of campaigns you've personally managed, preferably including:

Product/offer and selling price.

Initial testing budget and approach.

Starting versus scaled daily/monthly ad spend.

Actual purchase CAC and ROAS.

How you identified winning creatives.

What decisions helped you scale profitably.

You may anonymize sensitive client information.

Engagement Details

Remote, part-time engagement.

Approximately 20hours per week, with flexibility based on campaign needs.

Long-term opportunity for the right person.

Monthly fixed retainer with performance-based incentives tied to sustainable growth.

Direct collaboration with the founder and creative team.

We're looking for an operator who can turn a promising product into a repeatable, profitable acquisition engine.