Atlantic Publishers & Distributors Verified employer
Actively hiring · Posted 27d ago · JEV26108E7E105EBF
We re looking for a dynamic and hands-on Marketing Executive to support our multi-channel growth. This role spans digital and offline campaigns, combining performance marketing, brand storytelling, customer engagement, and operational coordination.
Youll work on everything from Advertising campaigns to book fair promotions, and help build a recognizable and trusted brand for book lovers across India.
Key Responsibilities
1. Digital Campaigns Performance Marketing
Plan and execute paid marketing campaigns across platforms like Google, Meta (Facebook/Instagram), and marketplaces
Analyze ROI metrics, report on performance, and recommend optimizations
Collaborate on product/category-level promotions during high-conversion periods (e.g., festivals, sales)
Monitor trends in book-buying behavior and adjust digital strategies accordingly
2. Email, WhatsApp Retention Marketing
Build and manage email marketing flows, newsletters, and audience segments
Execute WhatsApp campaigns for promotions, releases, and engagement
Manage subscriber databases and work on improving open/click rates
Contribute to marketing automation efforts using tools like Klavyio or similar
3. Content, Social Media Organic Growth
Write and curate content for website banners, landing pages, and product listings
Manage social media content calendars and engagement across platforms
Collaborate on blogs, author features, and community-driven campaigns
Support SEO efforts with keyword-based content and on-page optimization
4. Marketplace E-commerce Strategy
Guide offers, brand visibility and advertising on Amazon, Flipkart, and atlanticbooks.com
Collaborate with internal teams to align offers and promotions across platforms
5. Offline Marketing Book Fairs
Plan and support on-ground branding and promotions at physical book fairs
Coordinate signage, flyers, and messaging for offline events
Track effectiveness of fairs in terms of leads, sales, and community building
Collaborate with logistics and sales teams for smooth execution
6. Cross-Functional Coordination Analytics
Work with design, product, and operations teams to align messaging and goals
Use tools like Google Analytics, Meta Ads Manager, and platform reports for data-driven decision-making
Ensure consistency in brand messaging across all customer touchpoints
Learn and support CRM-driven campaigns with Salesforce or similar platforms
What You ll Gain
End-to-end exposure to digital and offline book retail marketing
Opportunities to own and scale campaigns independently
A dynamic work environment with the freedom to experiment and innovate
Access to one of India s richest book catalogue and a purpose-driven brand
Performance-based incentives and a chance to grow with the company
2 3 years of experience in digital/e-commerce marketing (experience in publishing/ book industry is a bonus)
Familiarity with: Shopify Amazon Flipkart Seller Portals Salesforce CRM or equivalent tools Delhivery or e-commerce logistics systems
Proficiency in tools like Klavyio, Canva, Meta Ads Manager, Google Ads, and Analytics
Strong written and verbal communication skills
A self-starter mindset with interest in books, publishing, and brand building
Bachelors degree in Marketing, Communications, or related field
Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Role: Marketing - Other,
Industry Type: Printing & Publishing,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
