Kotak Mahindra Bank Verified employer
Actively hiring · Posted 21d ago · JEV26108F8D9A9FB3
Senior Marketing Manager - Mortgages & Loans
Build one of the most exciting growth businesses in banking. We're looking for a Senior Manager (8-10 years experience) to lead marketing for Kotak's Mortgages & Loans business. This is not a traditional marketing role. It's a modern, full-funnel role that sits at the intersection of consumer insights, content, brand, performance marketing, and business growth.
You'll shape propositions, create compelling campaigns, drive customer acquisition and engagement, and work across every stage of the funnel, from awareness to conversion.
What you'll do:
Translate customer insights into strong marketing propositions and campaigns
Lead integrated marketing across digital, D2C, social media, influencers and partnerships
Drive acquisition, engagement and business growth across Loans products
Build content-led customer journeys across the funnel
Partner with product, analytics, media and agency teams to deliver measurable outcomes
Own campaign performance, optimisation and business impact
Who we're looking for:
8-10 years of consumer marketing experience
Strong storytelling, communication, and content skills
Someone equally comfortable with creative ideas and business numbers
Hands-on marketer with a digital-first mindset
Passion for building brands, campaigns, and growth engines
MBA from a premier institute
Experience with a leading financial services brand, top-tier consumer brand, consumer tech company, or a Top 3 advertising agency working on large FMCG or consumer brands.
Strong foundation in consumer marketing, brand building, and communications
Proven ability to combine customer insight, creativity, and business impact
Exposure to digital-first marketing, content, performance marketing, and integrated campaigns is highly desirable
Why this role?
You'll work on products that help customers achieve some of their biggest life goals, whether it's buying a home, expanding a business or fulfilling an aspiration. You'll have the opportunity to shape strategy, build campaigns, influence business outcomes and create work that customers see every day.
MBA (Marketing) from a Premier Institute preferred.
Role: Senior Manager
Reporting to: AVP / DVP
Role: Marketing Manager,
Industry Type: Banking,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
