Social Media Strategist

Responsibilities:

Analyse and evaluate both existing and potential social media activities and strategies

Conduct, gather and analyse market research to determine social media opportunity and competitiveness

Identify, interpret, and capitalize on social media trends

Plan, manage, coordinate and execute all social media programs and initiative

Work closely with other organizations to ensure tight integration of all social media programs and initiatives

Develop unique value propositions, business partnerships, and social media programs that are target towards key customer segments

Achieve targeted results and ensure timely and effective execution of social media tactics and programs

Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required

Participate and initiate online conversation across a variety of channels

Educate and prepare key messaging and presentation material for senior management and other marketing organizations

Collaborate with internal stakeholders to provide support to their initiative

Measure the success of social media activities and report the result to management

Use social listening tools to monitor online conversations

Create maintain executive social media editorial calendars and posting schedules

Design, create and manage promotions and social ad campaigns, and integrate with the company's overall marketing campaign plan and channels.

Job requirements:

A track record of performance excellence meeting targets and objectives

Strong analytical, planning, forecasting, and research skills

Excellent communication and writing skills

The ability to manage multiple priorities and demanding time frames

Knowledge and understanding of technology search for new trends and the latest in social media innovation

Must Excel at online research, possess excellent writing skills, and have the ability to create editorial content at a moment’s notice

Experience in advertising public relations and online marketing is a plus

Proficient with Microsoft office product

Proficient with social listening tools such as tweet deck, Google alerts, etc

Ability to integrate social media into broader marketing campaigns

Experience in Facebook Ads, LinkedIn Ads, and other social media ads is a plus

Ability to identify threats and opportunities within the user-generated content space and make quick decisions

Experience in integrating content into multiple social distribution channels

Proven track record of listening and engaging with online community acting on their behalf

Education and Experience Requirements:

Preferable Mass Communication in business administration or a related field

1 -2 years of sales experience