Brand Manager

As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.Responsibilities• Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.• Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.• Oversee brand strategy, planning, and its overall management.• Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.• Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.• Identify and capitalize on trends and insights to optimize expenditures and performance.• Engage in brainstorming sessions to generate novel and imaginative strategies for growth.• Assess emerging technologies and offer visionary perspectives on their adoption when suitable.• Ensure a unified brand message resonates across all platforms consistently.Requirements• BS/MS degree in marketing or a related field• Proven working experience in Branding digital marketing• Proven work experience in the Creative field• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)• Great problem-solving skills, because working for a fast-growing startup is filled withchallenges• Great execution skills• Ability to identify long-term trends in data• Great communication skills• Experience working with a content management system• Strong project management skills