Trident Polymers Verified employer
Actively hiring · Posted 29d ago · JEV2610AB8B4B73D9
Job Description Marketing Executive
Job description - Technical Sales Executive
Experience from Automotive Industry is must.
Engineering Background is must
Location: Chakan
Apply on : [hidden]
Key Responsibilities
Marketing & Business Development
Develop B2B marketing strategies for automotive and industrial markets.
Identify new customers, industries, applications, and business opportunities.
Generate leads through online and offline marketing activities.
Research OEM, Tier-1, Tier-2, and industrial customers.
Support new customer acquisition and business development activities.
Prepare company presentations, product profiles, brochures, and marketing materials.
Promote Trident Polymer's rubber and polymer product portfolio.
Conduct market research and competitor analysis.
Identify new markets, products, applications, and customer segments.
Coordinate customer visits, exhibitions, vendor meets, and promotional activities.
Maintain customer database, lead tracker, and marketing records.
Manage company presence on LinkedIn and other relevant digital platforms.
Create and publish engaging content related to products, capabilities, projects, and company activities.
Plan and execute social media marketing and B2B digital marketing campaigns.
Generate leads through LinkedIn, email marketing, online platforms, and digital campaigns.
Develop marketing content including posts, articles, product descriptions, presentations, and creatives.
Monitor digital campaign performance, engagement, leads, and website traffic.
Coordinate with external agencies, designers, and digital marketing partners when required.
Maintain a monthly digital marketing content and campaign calendar.
Track industry trends and digital marketing activities of competitors.
Sales & Customer Coordination
Follow up on marketing-generated leads and customer enquiries.
Coordinate RFQs, quotations, samples, and customer requirements with internal teams.
Support the sales team in lead conversion and customer follow-up.
Maintain records of enquiries, leads, quotations, opportunities, and sales activities.
Reporting & Analytics
Prepare weekly and monthly marketing activity reports.
Track leads, enquiries, conversions, campaigns, and customer opportunities.
Monitor marketing and digital marketing KPIs.
Analyse lead sources and campaign performance.
Maintain accurate CRM/customer and marketing databases.
Required Skills
B2B Marketing
Digital Marketing
Lead Generation
Business Development
Social Media Marketing
LinkedIn Marketing
Content Marketing
Email Marketing
Market Research
Competitor Analysis
Customer Relationship Management
Sales Coordination
MS Excel & PowerPoint
Communication & Presentation Skills
Preferred Candidate Profile
23 years of experience in Marketing / Digital Marketing / Sales / Business Development.
Experience in B2B, Manufacturing, Automotive, Engineering, Rubber, Plastic, or Industrial products preferred.
Basic understanding of digital marketing tools and platforms.
Experience with LinkedIn lead generation and B2B marketing will be an advantage.
Good written and verbal communication skills.
Creative, proactive, target-oriented, and willing to learn.
Willingness to travel for customer visits, exhibitions, and marketing activities.
Key Performance Areas
Marketing Leads Generated
Qualified Leads
New Customer Development
Digital Marketing Reach & Engagement
LinkedIn Lead Generation
Website & Online Enquiries
Customer Visits
RFQs Generated
Lead-to-Enquiry Conversion
Marketing Campaign Performance
New Business Opportunities
Role: Marketing - Other,
Industry Type: Auto Components,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
