Coats Verified employer
Actively hiring · Posted 24d ago · JEV2610AEAA40669B
Marketing Head Global B2B Technology
Location: Tamil Nadu / Noida
Experience: 1015 Years
Industry: B2B Technology / SaaS / Enterprise Software / Industrial Technology targeting Manufacturing industry
About the Role
We are looking for a strategic, entrepreneurial and hands-on Marketing Leader to build and scale the global marketing engine for a growing B2B technology business.
This is a global mandate, not a conventional regional marketing role. The ideal candidate will be able to define the brand story, build a strong marketing engine and personally drive execution across global markets.
Key Responsibilities
Own the global B2B marketing strategy across brand, product marketing, digital and demand generation.
Shape positioning, messaging and category narrative for a technology-led business.
Drive modern B2B marketing across website, LinkedIn, content, thought leadership, customer stories and digital campaigns.
Build demand-generation programs that contribute to MQLs, sales pipeline and revenue.
Partner closely with business leadership, Sales, Product and Customer Success.
Lead website and digital experience strategy with a strong focus on customer journey and conversion.
Build, mentor and develop a high-performing marketing team.
Track marketing effectiveness through ROI, CPL, conversion and pipeline metrics.
Mandatory Requirements
10+ years of global B2B technology/digital marketing experience.
Proven experience in positioning, product marketing, brand/content and demand generation.
Experience working with global enterprise markets beyond India.
Strong understanding of modern B2B digital marketing and storytelling.
Startup/scale-up mindset with the ability to build and execute hands-on.
Good to Have
B2B SaaS / enterprise software / industrial technology experience.
Manufacturing, supply chain, logistics, AI or related technology exposure.
Experience launching or repositioning a brand, website, product or category.
Strong combination of Product Marketing + Brand/Content + Demand Generation.
Experience building a marketing function in a startup/scale-up environment.
Who Should Apply?
We are looking for someone who is more than a traditional marketing leader — someone who can build the marketing engine, not just manage one.
The ideal profile combines:
Strategic thinking + modern storytelling + product marketing + demand generation + entrepreneurial execution.
Interested candidates can share their updated profile at [hidden]
Role: Head - Marketing,
Industry Type: Textile & Apparel (Technical Textile),
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
