Performance Marketing Associate

About the job:Key Responsibilities:

1. Plan, launch, manage, and optimise lead-generation campaigns, primarily across Meta Ads.

2. Manage and scale monthly ad budgets of 10 lakh or more.

3. Test campaigns, audiences, creatives, offers, copy, and lead forms.

4. Scale winning campaigns while maintaining cost per lead (CPL) and lead quality.

5. Track performance across CPL, qualified lead rate, conversion rate, customer acquisition cost (CAC), and return on ad spend (ROAS).

6. Identify performance gaps across the funnel and take corrective action.

7. Work with the creative team on new ad concepts, hooks, and messaging.

8. Use sales feedback to optimise campaigns for actual conversions, not vanity metrics.

9. Support Google Ads and other acquisition channels where relevant.

10. Contribute ideas for Kraya's organic content and growth initiatives.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 6,00,000 - 8,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Market Analysis, Market research, Marketing, Marketing Strategies and Marketing Campaigns Other Requirements:1. 2+ years of hands-on performance marketing experience.2. Strong practical knowledge of Meta Ads Manager.3. Experience running lead-generation campaigns for B2B, SaaS, consulting, education, or service businesses.4. Strong understanding of campaign testing, retargeting, audience segmentation, and scaling.5. Ability to understand the relationship between CTR, CPC, conversion rate, CPL, lead quality, CAC, and revenue.6. Strong analytical and problem-solving abilities.7. Ability to independently diagnose performance issues and take ownership of results.About Company:MiM-Essay is one of the world's leading education consulting groups, specializing in helping students gain admission to the best business schools globally. We have experienced exponential growth over the last few years and are valued at over 35 million USD (300+ crores). Additionally, we have a sister company, MentR-Me, which is a free-to-use, one-stop study abroad platform offering students free assistance to achieve admission to their dream schools. We have successfully assisted over 7000 students in gaining admission to top business and engineering schools such as MIT, Cornell, LBS, NUS, HEC Paris, UC Berkeley, and more.

Responsibilities

Key Responsibilities:

1. Plan, launch, manage, and optimise lead-generation campaigns, primarily across Meta Ads.

2. Manage and scale monthly ad budgets of 10 lakh or more.

3. Test campaigns, audiences, creatives, offers, copy, and lead forms.

4. Scale winning campaigns while maintaining cost per lead (CPL) and lead quality.

5. Track performance across CPL, qualified lead rate, conversion rate, customer acquisition cost (CAC), and return on ad spend (ROAS).

6. Identify performance gaps across the funnel and take corrective action.

7. Work with the creative team on new ad concepts, hooks, and messaging.

8. Use sales feedback to optimise campaigns for actual conversions, not vanity metrics.

9. Support Google Ads and other acquisition channels where relevant.

10. Contribute ideas for Kraya's organic content and growth initiatives.