Digital Sales & Growth - Internship (WFH)

About the internship:SleepAlfa is building an integrated sleepcare platform that brings together sleep medicine, psychology, behavioural science, and technology to make evidence-based sleepcare more accessible.

Our mission is to help 1 million people achieve better sleep by 2030. We work with individuals, healthcare professionals, and corporates to improve sleep health through assessments, sleepcare programs, and corporate wellness initiatives.

We are looking for a proactive, digitally savvy Digital Sales & Growth Intern to help strengthen SleepAlfa's digital presence, improve search visibility, create engaging content, and generate qualified leads through digital channels.

This is an ownership-driven role for someone who wants to understand how digital marketing translates into brand visibility, customer acquisition, and business growth.

You will help establish, manage, and grow SleepAlfa's digital ecosystem across search engines, social media, website content, digital campaigns, and lead-generation channels.

Selected intern's day-to-day responsibilities include:

A. Digital Presence & Channel Management

1. Set up, optimise, and manage SleepAlfa's digital channels and business profiles.

2. Maintain and improve our presence across Instagram, LinkedIn, YouTube, Google Business Profile, and other relevant platforms.

3. Ensure consistent branding, messaging, and positioning across all digital touchpoints.

4. Manage website updates, landing pages, links, calls to action, and lead-capture forms.

5. Monitor online brand presence and identify opportunities to improve reach and engagement.

B. SEO & Search Engine Visibility

1. Conduct keyword research on sleep health, insomnia, sleep apnea, sleep wellness, and corporate wellness.

2. Optimise website pages, metadata, headings, internal links, and blog content.

3. Develop and execute an SEO strategy to improve SleepAlfa's organic search rankings.

4. Work with tools such as Google Search Console, Google Analytics, and keyword research platforms.

5. Track keyword rankings, organic traffic, indexing issues, and website performance.

6. Identify opportunities for backlinks, relevant directories, and credible external mentions.

7. Explore ways to improve SleepAlfa's visibility across AI-powered search and answer engines.

C. Content Strategy & Distribution

1. Develop a monthly content calendar aligned with business and marketing priorities.

2. Research topics and plan content for LinkedIn, Instagram, blogs, YouTube, and other relevant platforms.

3. Translate sleep science, research, and healthcare insights into engaging, easy-to-understand content.

4. Coordinate the creation and publishing of posts, carousels, short videos, reels, blogs, and educational resources.

5. Repurpose existing content across multiple channels.

6. Maintain a consistent publishing schedule and optimise content based on performance.

7. Collaborate with the founding team and subject-matter experts to develop credible, research-informed content.

D. Digital Sales & Lead Generation

1. Identify digital channels and campaigns that can generate qualified individual and corporate leads.

2. Optimise landing pages and calls to action to increase assessment bookings and sleepcare program enrolments.

3. Support email, WhatsApp, and other digital outreach campaigns.

4. Track leads from acquisition through enquiry, assessment, and customer enrolment.

5. Experiment with different messaging, content formats, and conversion strategies.

6. Support paid campaigns on Google, Meta, and LinkedIn when required, subject to campaign budgets and approvals.

E. Analytics & Growth Optimisation

1. Monitor website traffic, search rankings, impressions, engagement, leads, and conversions.

2. Maintain a weekly digital marketing dashboard.

3. Analyse performance, identify gaps, and recommend improvements.

4. Conduct competitor research and benchmark digital performance.

5. Run experiments to improve reach, engagement, lead generation, and customer acquisition.

6. Present actionable insights and a monthly growth report to the management team.Who can apply:Only those candidates can apply who:are available for the work from home job/internshipcan start the work from home job/internship between 10th Oct'26 and 14th Nov'26are available for duration of 6 monthshave relevant skills and interestsStipend:INR₹ 6,000 - 13,000 /monthDeadline:[hidden]:59:59Skills required:Social Media Marketing, Google Analytics, Google AdWords, CMS (Content Management System) and Google Keyword PlannerOther Requirements:Who Should Apply?1. Students or recent graduates in Marketing, Business, Communications, Media, Digital Marketing, or related fields.2. Candidates who enjoy creative content creation and analytical problem-solving.3. Individuals eager to build digital growth from the ground up.4. Self-driven candidates focused on ownership, execution, and measurable outcomes.Required Skills and Qualifications:1. Strong interest in digital marketing, SEO, content marketing, and growth.2. Good written communication and research skills.3. Familiarity with social media and content planning.4. Basic understanding of keyword research, search rankings, and website optimisation.5. Ability to analyse data and recommend improvements.6. Organised, proactive, and comfortable taking ownership.7. Willingness to learn and experiment in a fast-paced startup.Good to Have:1. Experience with WordPress or other CMS platforms.2. Familiarity with Google Analytics 4, Google Search Console, and Google Business Profile.3. Experience with Canva, video editing, or AI-assisted content tools.4. Basic knowledge of performance marketing, conversion funnels, or CRM systems.5. A portfolio of blogs, social media content, SEO projects, or digital campaigns.We value practical execution and measurable impact over certificates alone.About Company:SleepAlfa is an integrative and connected sleepcare platform focused on making sleep health accessible, personalized, and outcome-driven through AI-enabled and collaborative care models.Additional information:

Stipend Structure:

Fixed pay: ₹ 1,000 - 3,000 /month

Incentive pay: ₹ 5,000 - 10,000 /month

What You Will Gain:

1. Hands-on experience in building the digital growth engine of a healthtech startup.

2. Exposure to SEO, content strategy, digital sales, and customer acquisition.

3. Opportunities to work directly with the founding team.

4. Practical experience in healthcare marketing and consumer behaviour.

5. Ownership of real projects with measurable business outcomes.

6. The opportunity to contribute to a mission focused on improving sleep health at scale.

Responsibilities

SleepAlfa is building an integrated sleepcare platform that brings together sleep medicine, psychology, behavioural science, and technology to make evidence-based sleepcare more accessible.

Our mission is to help 1 million people achieve better sleep by 2030. We work with individuals, healthcare professionals, and corporates to improve sleep health through assessments, sleepcare programs, and corporate wellness initiatives.

We are looking for a proactive, digitally savvy Digital Sales & Growth Intern to help strengthen SleepAlfa's digital presence, improve search visibility, create engaging content, and generate qualified leads through digital channels.

This is an ownership-driven role for someone who wants to understand how digital marketing translates into brand visibility, customer acquisition, and business growth.

You will help establish, manage, and grow SleepAlfa's digital ecosystem across search engines, social media, website content, digital campaigns, and lead-generation channels.

Selected intern's day-to-day responsibilities include:

A. Digital Presence & Channel Management

1. Set up, optimise, and manage SleepAlfa's digital channels and business profiles.

2. Maintain and improve our presence across Instagram, LinkedIn, YouTube, Google Business Profile, and other relevant platforms.

3. Ensure consistent branding, messaging, and positioning across all digital touchpoints.

4. Manage website updates, landing pages, links, calls to action, and lead-capture forms.

5. Monitor online brand presence and identify opportunities to improve reach and engagement.

B. SEO & Search Engine Visibility

1. Conduct keyword research on sleep health, insomnia, sleep apnea, sleep wellness, and corporate wellness.

2. Optimise website pages, metadata, headings, internal links, and blog content.

3. Develop and execute an SEO strategy to improve SleepAlfa's organic search rankings.

4. Work with tools such as Google Search Console, Google Analytics, and keyword research platforms.

5. Track keyword rankings, organic traffic, indexing issues, and website performance.

6. Identify opportunities for backlinks, relevant directories, and credible external mentions.

7. Explore ways to improve SleepAlfa's visibility across AI-powered search and answer engines.

C. Content Strategy & Distribution

1. Develop a monthly content calendar aligned with business and marketing priorities.

2. Research topics and plan content for LinkedIn, Instagram, blogs, YouTube, and other relevant platforms.

3. Translate sleep science, research, and healthcare insights into engaging, easy-to-understand content.

4. Coordinate the creation and publishing of posts, carousels, short videos, reels, blogs, and educational resources.

5. Repurpose existing content across multiple channels.

6. Maintain a consistent publishing schedule and optimise content based on performance.

7. Collaborate with the founding team and subject-matter experts to develop credible, research-informed content.

D. Digital Sales & Lead Generation

1. Identify digital channels and campaigns that can generate qualified individual and corporate leads.

2. Optimise landing pages and calls to action to increase assessment bookings and sleepcare program enrolments.

3. Support email, WhatsApp, and other digital outreach campaigns.

4. Track leads from acquisition through enquiry, assessment, and customer enrolment.

5. Experiment with different messaging, content formats, and conversion strategies.

6. Support paid campaigns on Google, Meta, and LinkedIn when required, subject to campaign budgets and approvals.

E. Analytics & Growth Optimisation

1. Monitor website traffic, search rankings, impressions, engagement, leads, and conversions.

2. Maintain a weekly digital marketing dashboard.

3. Analyse performance, identify gaps, and recommend improvements.

4. Conduct competitor research and benchmark digital performance.

5. Run experiments to improve reach, engagement, lead generation, and customer acquisition.

6. Present actionable insights and a monthly growth report to the management team.