Digital Marketing Manager

Role Overview (Digital Marketing Manager (3–5 Years Experience)We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.This role is a mix of organic growth + paid campaigns + outbound outreach.Key Responsibilities1. Organic Growth (SEO + Content)Manage and improve website SEO (on-page + off-page)Plan and publish content (blogs, landing pages, case studies)Improve search rankings and organic traffic2. Social Media ManagementManage LinkedIn and other relevant platformsCreate and schedule posts consistentlyBuild brand presence and engagement3. Outreach & Lead GenerationRun outbound campaigns via LinkedIn and emailIdentify target prospects and generate leadsBuild and manage outreach pipelines4. Email MarketingCreate and execute email campaignsHandle newsletters, cold email sequences, and follow-upsTrack performance and optimize campaigns5. Paid Marketing (Ads)Run and manage ads on Google, LinkedIn, and MetaOptimize campaigns for lead generation and ROITest creatives, audiences, and messaging6. Analytics & OptimizationTrack performance across channelsImprove conversion rates and campaign effectivenessShare simple, actionable reportsWhat We’re Looking For3–5 years of experience in digital marketing (preferably IT/services)Strong understanding of SEO, social media, and lead generationExperience with LinkedIn outreach, email tools, and ad platformsAbility to execute independently (hands-on role)Data-driven mindset with focus on resultsNice to HaveExperience in B2B or SaaS marketingFamiliarity with tools like HubSpot, Apollo, Google Analytics, etc.