Dermis Oracle Pvt Ltd. Verified employer
Actively hiring · Posted 6d ago · JEV2610C727F30146
About the Role :
We are looking for a Senior Executive Influencer Marketing who can go beyond influencer coordination and take ownership of strategy, planning, execution and performance across our influencer ecosystem.
As a derma-focused company, our influencer ecosystem goes beyond conventional beauty creators. We work extensively with dermatologists, doctors, skin experts, skinfluencers, creators and other relevant KOLs, both digitally and through our field network.
This role will be responsible for building meaningful influencer and doctor collaborations that strengthen brand credibility, consumer education, product awareness and business growth.
Key Responsibilities
1. Influencer Marketing Strategy
Develop monthly and quarterly influencer marketing strategies aligned with brand and business objectives.
Identify the right mix of:
Dermatologists & doctors
Skin experts
Beauty/skincare influencers
Micro, macro and mega creators
UGC creators
Relevant celebrities/KOLs
Build influencer strategies based on brand objective, product, target audience, campaign stage and platform.
Identify opportunities for always-on influencer programs rather than relying only on one-off collaborations.
Develop strategies around product launches, awareness campaigns, education-led campaigns, product trials, reviews and conversion campaigns.
Track emerging influencer trends, formats, platforms and creator opportunities.
2. Dermatologist & Doctor Influencer Ecosystem
Develop and manage a structured dermatologist/KOL collaboration strategy.
Identify relevant dermatologists and doctors for different brand/product objectives.
Build long-term relationships with key doctors rather than treating collaborations as one-time transactions.
Coordinate with the field/RM team to identify and strengthen doctor relationships.
Develop content opportunities with doctors around the product.
Maintain a database of doctors, their specialties, audience profiles, content performance, collaborations and relationship status.
Ensure communication with doctors is professional, scientifically accurate and aligned with brand positioning.
3. Campaign Planning & Execution
Own the influencer campaign lifecycle from identifying influencer till reporting.
Develop detailed campaign briefs and content directions for creators.
Work closely with the creative/content team to develop strong campaign concepts and hooks.
Ensure influencer content remains authentic while communicating the required product/brand message.
Manage timelines, deliverables and campaign calendars.
Coordinate with internal teams, agencies, influencers, doctors and other stakeholders to ensure smooth execution.
Handle multiple campaigns simultaneously while maintaining quality and timelines.
4. Influencer Identification & Evaluation
Research and shortlist influencers based on:
Audience relevance
Content quality
Engagement
Reach
Audience demographics
Brand fit
Credibility
Past collaborations
Performance history
Evaluate influencers beyond follower count.
Identify creators who can contribute to brand building as well as performance.
Maintain and continuously expand the company's influencer/KOL database.
Monitor competitor influencer activity and identify gaps/opportunities for our brands.
5. Budget & Commercial Management
Assist in planning and allocating monthly influencer marketing budgets.
Negotiate influencer commercials and deliverables.
Evaluate the cost-effectiveness of collaborations.
Maintain campaign-wise budget trackers and spends.
Ensure influencer investments are aligned with expected campaign outcomes.
Identify opportunities to improve cost efficiency without compromising creator quality.
6. Performance Tracking & Analytics
Track, analyse and report influencer campaign performance on a regular basis.
Measure Performance metrics.
Identify top-performing creators, content formats and communication themes.
Convert campaign data into actionable recommendations for future campaigns.
Build a creator performance database to inform future selection and investment decisions.
7. Content & Brand Thinking
Understand the science and positioning behind derma/skincare products and translate it into creator-friendly communication.
Work with the content team to develop:
Campaign hooks
Creator briefs
Talking points
Content formats
Product education narratives
Ensure influencer communication does not become generic beauty advertising.
Push for content that is educational, credible, engaging and culturally relevant.
Maintain consistency with the brand's scientific and dermatology-led positioning.
8. PR, Launches & Influencer Seeding
Plan influencer activities around new product launches.
Develop product seeding and PR strategies for relevant creators and doctors.
Manage influencer gifting/PR campaigns from planning to execution.
Develop innovative PR and seeding ideas that create curiosity and organic conversations.
Coordinate with the PR agency wherever influencer activity overlaps with larger brand campaigns.
9. Competitive & Market Intelligence
Regularly monitor competitor brands and their influencer/KOL strategies.
Identify white spaces and opportunities for our brands.
Ideal Candidate
Has 35 years of experience in influencer marketing, preferably in skincare, beauty, healthcare, wellness, FMCG or a related category.
Has experience working with dermatologists/doctors/KOLs as well as conventional influencers.
Has an interest in skincare, dermatology, science-led beauty or healthcare communication.
Interested candidate can share their updated resume on [hidden]
Role: Marketing and Communication - Other,
Industry Type: Pharmaceutical & Life Sciences,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing and Communication - Other
