Marketing Automation Manager

About Finanshels

Finanshels is a technology-driven Accounting, Tax, Compliance, Audit, and CFO services platform helping businesses streamline their financial operations through expert-led and AI-powered solutions.

Role Overview

We are seeking an Analytics, GTM & Performance Marketing Manager to build and scale data-driven growth engines across organic, paid, and outbound channels. The ideal candidate will have strong technical expertise, hands-on experience with AI-powered workflows, and a proven track record of driving measurable growth through SEO, GEO, AEO, paid advertising, and marketing automation.

Key Responsibilities

Design and execute end-to-end GTM (Go-To-Market) and AI-powered growth workflows.

Build and orchestrate multi-tool automation workflows using modern AI and marketing platforms.

Drive SEO, GEO, and AEO initiatives to improve organic visibility and lead generation.

Manage and optimize paid campaigns across Google Ads, Meta, and TikTok.

Set up and execute outbound growth campaigns through cold email and LinkedIn automation platforms such as HeyReach.

Implement and manage conversion tracking, attribution, and analytics using Google Tag Manager (GTM), CAPI, and related tools.

Collaborate with content, design, and sales teams to maximize campaign performance and conversion rates.

Monitor, analyze, and report on key growth and performance metrics.

Requirements

Bachelor's degree in Engineering, Computer Science, or a related field.

5–7 years of experience in Growth Marketing, Performance Marketing, Marketing Analytics, or GTM roles.

Strong knowledge of JavaScript and web technologies.

Expertise in technical SEO and website optimization.

Proven success in driving SEO, GEO, and AEO outcomes.

Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads campaigns.

Experience setting up and scaling cold email and HeyReach campaigns.

Expertise in analytics, tracking, attribution, and conversion measurement.

Proficiency with tools such as Surfer SEO, Jasper, OpenAI, Claude, Replit, Originality.ai, Relay, Apollo, Ahrefs, Make, and similar platforms.

Strong analytical, problem-solving, and automation mindset.

Why Join Finanshels?

Work at the intersection of AI, Growth, and Fintech.

Build scalable growth systems with cutting-edge tools and technologies.

High ownership, visibility, and impact in a fast-growing organization.

Opportunity to shape the future of AI-driven marketing and GTM execution.

Location: India / Egypt / Jordan / Lebanon (WFH)