PPC Manager

Job briefPPC Manager is responsible for Developing & implementing effective PPC campaigns to hit goalsand ROI, both short term and long term. Managing PPC budgets, while building & strengtheningplatform accounts & key relationships. Tracking daily, weekly & monthly KPI's to identifyingopportunities for improvement in performance & regularly reporting to management.Responsibilities:• Creating, developing & implementing effective paid search strategies• Executing & optimizing many PPC campaigns simultaneously• Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing)• Targeting selected audiences through researching keywords• Managing campaign budgets & adjusting bids to optimise the ROI• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement• Reporting KPI's to management on a regular basis through various dashboards• Producing engaging, clear & concise copy for campaigns• Ensuring that campaigns are aligned across multiple channels• Building and strengthening key relationships across PPC ad platforms and various vendors• Reducing the risk of click fraud• Staying current with PPC & SEM trend and techniquesRequirements:• Minimum of 2 years' experience as a PPC Manager or Digital Marketing Specialist• Strong analytical skills and dashboard creation• Understanding of digital marketing concepts and SEO• Experience with multiple platforms, e.g., AdWords, Facebook, Yahoo, Bing• Working knowledge of Google Analytics or similar analytical tools• Excellent communication, both verbal and written• Analytically minded and strong in arithmetic• BSc/BA in Marketing, Digital Media or a related field• AdWords certification is an advantage but not essential