Marketing Executive (Lead Generation) - Fresher

About the job:Key Responsibilities:

A. Strategy & planning:

1. Develop and execute lead generation strategies aligned with business goals

2. Identify target audiences and buyer personas

3. Plan campaigns across digital and offline channels to generate qualified leads

B. Campaign execution:

1. Manage lead generation campaigns across channels such as email, social media, paid ads, SEO, events, and partnerships

2. Create and optimize landing pages, forms, and calls-to-action (CTAs)

3. Coordinate with content and design teams to support campaigns

C. Lead management & nurturing:

1. Capture, qualify, and segment leads using CRM and marketing automation tools

2. Implement lead scoring models to prioritize high-quality leads

3. Design and run lead nurturing workflows (email sequences, drip campaigns)

D. Sales collaboration:

1. Work closely with the sales team to ensure lead quality and alignment

2. Support sales with timely, accurate lead data and insights

3. Monitor lead-to-conversion performance and feedbackWho can apply:Only those candidates can apply who:are from Coimbatore onlySalary:₹ 7,30,000 - 10,20,000 /yearExperience:No experience requiredDeadline:[hidden]:59:59Other perks:Informal dress codeSkills required:Team Management, Lead Generation, Interpersonal skills and Effective CommunicationOther Requirements:Those who are pursuing engineering or management, or the arts department.About Company:Innoknowvex is a cutting-edge edtech platform designed to seamlessly connect students with internships, professional training, career development, and expert mentorship. Our mission is to bridge the gap between academic education and industry requirements by providing students with access to industry-relevant programs, hands-on training, and specialized mentorship. Through a structured, expert-driven approach, we empower aspiring professionals with the practical skills and industry insights necessary to excel in their chosen fields.

Responsibilities

Key Responsibilities:

A. Strategy & planning:

1. Develop and execute lead generation strategies aligned with business goals

2. Identify target audiences and buyer personas

3. Plan campaigns across digital and offline channels to generate qualified leads

B. Campaign execution:

1. Manage lead generation campaigns across channels such as email, social media, paid ads, SEO, events, and partnerships

2. Create and optimize landing pages, forms, and calls-to-action (CTAs)

3. Coordinate with content and design teams to support campaigns

C. Lead management & nurturing:

1. Capture, qualify, and segment leads using CRM and marketing automation tools

2. Implement lead scoring models to prioritize high-quality leads

3. Design and run lead nurturing workflows (email sequences, drip campaigns)

D. Sales collaboration:

1. Work closely with the sales team to ensure lead quality and alignment

2. Support sales with timely, accurate lead data and insights

3. Monitor lead-to-conversion performance and feedback