Executive Manager- Marketing

Private Limited is a leader in AI-powered digital transformation, headquartered in Bengaluru, India with global operations across USA, UK, KSA, UAE, and LATAM. iTCart specializes in delivering transformative solutions across 25+ industries including Technology, BFSI, Healthcare, Real Estate, and others driving efficiency and innovation through its AIX Framework (Patent Pending).

iTCart is committed to creating value while prioritizing philanthropy and societal impact. The mission is to empower businesses with AI-driven solutions that automate processes, enhance operational efficiency, and provide deep insights through Generative AI platforms like AIX HUB, AIX Desk, RCM AIX, Insure AIX, AIX BP, AIX QP and many others.

As the Executive Manager Marketing, you will lead the development and execution of strategic marketing initiatives to position ITCart as a market leader, enhance brand visibility, and drive revenue growth. This role involves managing cross-functional marketing campaigns, overseeing brand development, and leveraging data-driven strategies to maximize impact and reach.

Key Responsibilities:

Marketing Strategy and Execution Develop and implement comprehensive marketing strategies aligned with business objectives.

Lead multi-channel marketing campaigns, including digital, content, social media, email, and traditional marketing.

Collaborate with leadership to define short-term and long-term marketing goals and roadmaps.

Oversee brand positioning, messaging, and design consistency across all platforms.

Ensure the creation of compelling and on-brand marketing assets, including visuals, videos, and written content.

Strengthen brand visibility through targeted campaigns and innovative approaches.

Market Research and Competitive Analysis Conduct market research to understand industry trends, customer needs, and competitive positioning.

Identify growth opportunities in new and existing markets.

Leverage insights to shape marketing strategies and initiatives.

Digital Marketing and Lead Generation Drive lead generation efforts through SEO, SEM, paid ads, and email marketing.

Optimize website performance, user experience, and conversion rates.

Analyze marketing metrics and KPIs to measure ROI and improve campaign performance.

Content and Communication Develop a strong content strategy, including blogs, case studies, whitepapers, and thought leadership materials.

Lead storytelling initiatives to communicate the company s vision and successes effectively.

Work with PR and media to build ITCart s brand reputation and visibility.

Cross-Functional Collaboration Partner with sales, product, and operations teams to align marketing initiatives with organizational goals.

Facilitate communication across departments to ensure seamless execution of marketing campaigns.

Support the sales team with marketing materials and presentations that drive client engagement.

Performance Measurement and Optimization Design and monitor Key Performance Indicators (KPIs) to measure marketing effectiveness.

Analyze campaign performance, generate actionable insights, and optimize for continuous improvement.

Prepare detailed reports for leadership, outlining progress, success metrics, and areas for improvement.

Qualifications & Skills Required:

Education: Bachelor s degree in Marketing, Business, or related field. An MBA in Marketing is preferred.

Experience: 3+ years of experience in marketing leadership roles, preferably within the IT or technology industry.

Strategic Marketing Skills: Proven ability to develop and execute data-driven marketing strategies.

Digital Proficiency: Experience with SEO/SEM, Google Analytics, CRM tools (HubSpot, Salesforce), and marketing automation platforms.

Content Creation: Strong ability to develop content strategies and manage content across platforms.

Analytical Skills: Expertise in interpreting marketing metrics, KPIs, and campaign performance.

Brand Management: Strong understanding of brand positioning and marketing communications.

Collaboration: Excellent leadership and cross-departmental collaboration skills.

Communication: Exceptional written, verbal, and presentation skills.

Cutting-Edge Solutions: Join a company revolutionizing IT services with innovative solutions.

Empowered Growth: Enjoy a growth-driven environment with clear career advancement opportunities.

Cross-Industry Impact: Be part of a dynamic team delivering transformational solutions across industries.

Supportive Culture: Thrive in a diverse, inclusive workplace that values integrity and collaboration.

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Role: Marketing Manager,

Industry Type: IT Services & Consulting,

Department: Marketing & Communication,

Employment Type: Full Time, Permanent

Role Category: Marketing