Badabusiness Verified employer
Actively hiring · Posted 10d ago · JEV2610D5D8414C1B
Job Summary
The Chief Marketing Officer (CMO) will be responsible for driving brand growth, customer acquisition, engagement, and revenue through integrated marketing strategies. The ideal candidate should have 1520 years of experience in marketing leadership roles with strong expertise in:
Content Management
Social Media Management
Video Production Management
Digital Brand Building
Performance Marketing
Strategic Campaign Planning
The candidate should have experience leading large teams, manage cross-functional stakeholders, and executing high-impact campaigns in fast-paced environments.
Key Responsibilities
Strategic Marketing Leadership
Develop and execute the overall marketing strategy aligned with business goals.
Drive brand positioning, market expansion, and customer engagement initiatives.
Lead integrated marketing campaigns across digital, social, content, and offline channels.
Build scalable marketing processes and performance frameworks.
Content Management
Lead content strategy across all platforms including website, app, social media, email, and learning ecosystems.
Ensure high-quality, engaging, and conversion-focused content creation.
Oversee editorial calendars, storytelling, copywriting, and thought leadership initiatives.
Collaborate with internal teams and external agencies for content production and optimization.
Social Media Management
Define and execute social media growth strategies across platforms such as YouTube, Instagram, Facebook, LinkedIn, and X.
Drive audience engagement, community building, and brand visibility.
Monitor trends, platform analytics, and social listening insights.
Lead influencer collaborations and social campaigns.
Video Production Management
Oversee end-to-end video production including ideation, scripting, shooting, editing, and publishing.
Manage in-house production teams and external production partners.
Ensure quality, consistency, and timely delivery of video assets.
Develop high-performing video formats for educational, promotional, and brand campaigns.
Performance & Growth Marketing
Lead digital acquisition strategies including paid campaigns, SEO, SEM, email marketing, and funnel optimization.
Track campaign effectiveness using analytics tools and optimize ROI.
Manage marketing budgets and resource allocation efficiently.
Team Leadership
Build, mentor, and lead high-performing marketing, content, social media, and production teams.
Foster a culture of innovation, accountability, and collaboration.
Work closely with leadership, sales, product, and business teams.
Required Skills & Qualifications
MBA in Marketing, Business Administration, or related field from a reputed institution.
1520 years of experience in marketing leadership roles.
Proven experience in content marketing, social media strategy, and video production management.
Strong understanding of digital marketing ecosystems and analytics.
Experience in EdTech, Media, Digital Platforms, Startup, or Consumer Internet industries preferred.
Excellent leadership, communication, and stakeholder management skills.
Role: Head - Marketing,
Industry Type: Management Consulting,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
