Copywriting - Internship

About the internship:Are you someone who constantly notices why certain ads grab attention while others get ignored? Do you enjoy researching competitors, coming up with creative ideas, writing hooks and scripts, and understanding what makes people buy?

Alstenia is looking for a Creative Strategy Intern - Performance Marketing to join our team.

This isn't a typical content-writing internship. You'll work closely with our performance marketing, design, and video teams to help decide what advertising creatives we should make, why we should make them, and how they should be executed.

You'll get hands-on experience building creative strategies for real brands and learning how research, psychology, copywriting, design, and advertising performance come together.

Your responsibilities:

1. Research competitors and winning advertisements across Meta Ad Library, social media, competitor websites, customer reviews, and other platforms to identify creative opportunities.

2. Develop new advertising concepts and creative angles based on products, customer pain points, benefits, objections, offers, trends, and previous ad performance.

3. Write hooks, headlines, ad copy, and video scripts for Meta advertising campaigns.

4. Create detailed creative briefs for graphic designers and video editors, clearly explaining the concept, messaging, visual direction, references, and objective of each creative.

5. Plan the weekly creative pipeline by helping decide which static ads, videos, UGC concepts, and creative variations should be produced and tested.

6. Work closely with the Paid Ads Manager to understand which creatives are performing well, which are underperforming, and what should be tested next.

7. Study creative performance and identify learnings that can be turned into new hooks, angles, concepts, and iterations.

8. Coordinate with designers and video editors to ensure the creative strategy and briefs are understood and executed correctly.

9. Review completed creatives for messaging, accuracy, consistency, and whether they match the original strategy before they are submitted for advertising.

10. Continuously bring new ideas to the table. We want someone who is curious, researches independently, challenges existing ideas, and keeps looking for better ways to make ads perform.

You will not be expected to design graphics or edit videos yourself. Your role is to be the person behind the strategy researching, thinking, planning, writing, briefing, and learning from results.

This internship is ideal for someone interested in building a career in creative strategy, copywriting, advertising, consumer psychology, or performance marketing rather than traditional content writing.

If you're creative, curious, good at writing, obsessed with understanding why advertising works, and want responsibility beyond simply writing social media captions, we'd love to hear from you.Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 5th Oct'26 and 9th Nov'26are available for duration of 6 monthshave relevant skills and interests* Women wanting to start/restart their career can also apply.* Freshers looking for jobs may also applyStipend:INR₹ 10,000 - 11,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendation, Job offerSkills required:Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), Creative Writing, Copywriting, English Proficiency (Spoken) and English Proficiency (Written)About Company:Located in the heart of Phase 8B, Mohali, Alstenia is a full-service digital agency helping brands grow through design, marketing, and performance. From web design and development to SEO and data-driven advertising, we build and scale digital systems that deliver measurable results.

Our Culture: Built for Growth.

At Alstenia, we combine startup speed with a strong focus on people. We've created an environment where collaboration, ownership, and experimentation are encouraged and where your ideas actually matter. We're data-driven in execution, but people-first in how we work. You'll have the space to learn, take risks, and grow fast.

Why join Alstenia:

1. Real Growth - Learn across web, SEO, and marketing.

2. Ownership - Work directly on impactful projects.

3. Startup Environment - Fast, flexible, and no unnecessary hierarchy.

4. Career Upside - Grow quickly as the company scales.Additional information:Job offer: On successful conversion to a permanent employee, the candidate can expect a salary of ₹ 300000 to 500000/year

Responsibilities

Are you someone who constantly notices why certain ads grab attention while others get ignored? Do you enjoy researching competitors, coming up with creative ideas, writing hooks and scripts, and understanding what makes people buy?

Alstenia is looking for a Creative Strategy Intern - Performance Marketing to join our team.

This isn't a typical content-writing internship. You'll work closely with our performance marketing, design, and video teams to help decide what advertising creatives we should make, why we should make them, and how they should be executed.

You'll get hands-on experience building creative strategies for real brands and learning how research, psychology, copywriting, design, and advertising performance come together.

Your responsibilities:

1. Research competitors and winning advertisements across Meta Ad Library, social media, competitor websites, customer reviews, and other platforms to identify creative opportunities.

2. Develop new advertising concepts and creative angles based on products, customer pain points, benefits, objections, offers, trends, and previous ad performance.

3. Write hooks, headlines, ad copy, and video scripts for Meta advertising campaigns.

4. Create detailed creative briefs for graphic designers and video editors, clearly explaining the concept, messaging, visual direction, references, and objective of each creative.

5. Plan the weekly creative pipeline by helping decide which static ads, videos, UGC concepts, and creative variations should be produced and tested.

6. Work closely with the Paid Ads Manager to understand which creatives are performing well, which are underperforming, and what should be tested next.

7. Study creative performance and identify learnings that can be turned into new hooks, angles, concepts, and iterations.

8. Coordinate with designers and video editors to ensure the creative strategy and briefs are understood and executed correctly.

9. Review completed creatives for messaging, accuracy, consistency, and whether they match the original strategy before they are submitted for advertising.

10. Continuously bring new ideas to the table. We want someone who is curious, researches independently, challenges existing ideas, and keeps looking for better ways to make ads perform.

You will not be expected to design graphics or edit videos yourself. Your role is to be the person behind the strategy researching, thinking, planning, writing, briefing, and learning from results.

This internship is ideal for someone interested in building a career in creative strategy, copywriting, advertising, consumer psychology, or performance marketing rather than traditional content writing.

If you're creative, curious, good at writing, obsessed with understanding why advertising works, and want responsibility beyond simply writing social media captions, we'd love to hear from you.