Growth Hacker

Growth Hacker Job Description Job Brief We are currently hiring a Growth Hacker who will be responsible for delivering effective marketing campaigns that will drive the adoption, engagement, and monetization of the digital product or service. This is a cross-functional role that works closely with the marketing, sales teams, product management, and technology teams to conceptualize and launch features and campaigns that will increase usage, traffic, and revenues for the digital channels. Main Responsibilities of a Growth Hacker  Developing and executing online and offline campaigns, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels.  Choosing, setting, and prioritizing growth goals for the company.  Identifying growth opportunities for the company.  Identifying, developing & optimizing growth channels to drive revenue growth.  Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.  Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand.  Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)  Planning and executing initiatives to reach the target audience through different channels.  Working closely across teams with other teams to share ideas, feedback & present results. Key Requirements  Must have a degree in Marketing, Business Administration or a related field.  A minimum of 2 years experience in a related/ similar role and the start-up space.  Excellent analytical skills, and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.  Open-minded, curious, problem solver and a highly goal-oriented individual who is resilient in your pursuit of growth.  Skilled at web optimization, sales generation, conversion analysis, and creating sales funnels.  Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms. Expertise in marketing, online strategies, user experience, and business development.  Excellent logical skills are required.