Lead Product Designer (B2C product)

Role & Responsibilities Design Leadership & Team ManagementLead and mentor the UI/UX design team, conduct design reviews, manage workloads, and maintain high design quality standards.User Experience & Journey DesignOwn end-to-end user journeys including onboarding, comparison flows, checkout/application flows, and post-conversion experiences.Design System & UI StandardsBuild and maintain scalable design systems, reusable components, interaction patterns, and accessibility standards.User Research & Data-Driven DesignConduct user research, usability testing, and analyze user behavior data to improve usability and conversion.Cross-Functional CollaborationCollaborate with Product Managers, Engineering, Analytics, and leadership teams to deliver intuitive product experiences.Mobile-First & Accessibility FocusEnsure responsive, mobile-first, and WCAG-compliant user experiences across all platforms.Design Operations & Development HandoffManage prototyping, design documentation, and design-to-development handoff processes for smooth implementation.AI-Assisted Design & InnovationUtilize AI-assisted design tools and stay updated with modern UX trends and best practices.Strategic Product & Team GrowthSupport hiring, onboarding, capability building, and contribute hands-on to complex product journeys. Ideal CandidateStrong Lead / Manager — Product Design (UI/UX) ProfileMandatory(Experience 1)- Must have 8+ years of product design experience with minimum 3 years managing a design team — direct reports, quality ownership, critique culture.Mandatory(Experience 2)- Must have hands on End-to-end ownership from problem definition and rapid prototyping through to final Figma handoff, across both web and mobileMandatory(Skill 1)- Must have exceptional UI skills combined with deep mastery of UX psychology — with demonstrated ability to deliver world-class visual and interaction design.Mandatory(Skill 2)- Must have built or evolved a design system adopted in production code — token structure, engineering handoff, versioning, and cross-platform consistency. Maintaining a Figma component library alone is not sufficient.Mandatory (Leadership & Team Management): Must have hands-on experience leading and mentoring a design team — setting the quality bar, running structured design critiques, and managing delivery across parallel tracks. Someone who builds the team up, not just manages output.Mandatory (Stakeholder Mgmt)- Must be comfortable presenting to VP Product, CTO, and C-suite — able to articulate design rationale in business terms and influence product direction through user-centric logic and data.Mandatory (Portfolio)- Must include 2+ end-to-end transactional consumer journeys with process and outcomes; design system work with engineering context; mobile-first screens; measurable conversion or usability outcomes.Mandatory (Company) - B2C product companiesPreferred(Skill 1)- Experience with AI design tools — Figma Make, generative UI, AI prototyping. Prior experience preferred; clear openness to adoption is the minimum.Preferred(Skill 2)- Working knowledge of HTML/CSS, responsive grids, and design token implementation. Able to design feasibly and push back credibly on engineering constraintsPreferred (Education): A formal degree in Design — B.Des, M.Des, HCI, Interaction Design, or Visual Communication.