Manager Marketing
Location: Gurgaon
Experience: 8+ Years
Industry: SaaS / Logistics Technology / D2C
Function: Marketing
Reporting To: Head Marketing / Business Head
About the Role
We are looking for a hands-on Manager Marketing to drive marketing initiatives for our SaaS-based logistics aggregation platform built for D2C brands and eCommerce businesses.
The role will be responsible for building the brand in the D2C and eCommerce ecosystem, generating qualified business leads and creating marketing programs that contribute directly to business growth. The ideal candidate should understand B2B SaaS marketing, digital acquisition, content, performance marketing and the D2C/eCommerce ecosystem.
Key Responsibilities
Marketing Strategy & Growth
Develop and execute marketing plans aligned with business and revenue objectives.
Build marketing strategies for acquiring D2C brands, eCommerce sellers and online businesses.
Identify new customer segments, channels and opportunities for market expansion.
Work closely with sales and business teams to improve lead generation and conversion.
2. Demand Generation & Performance Marketing
Plan and manage campaigns across Google, Meta, LinkedIn and other relevant digital platforms.
Generate and optimise qualified B2B leads for the sales team.
Track campaign performance including CPL, CAC, lead quality, conversion rate and ROI.
Continuously test creatives, messaging, audiences and landing pages to improve campaign performance.
3. Content & Brand Marketing
Develop content around logistics technology, shipping, fulfilment, D2C growth and eCommerce trends.
Create marketing content for LinkedIn, website, blogs, case studies, email campaigns and sales collateral.
Work with creative teams/agencies to develop high-quality campaigns and brand communication.
Build the company's positioning as a technology-led logistics partner for D2C brands.
4. Product Marketing
Understand the SaaS platform, its features and value proposition and translate them into customer-focused communication.
Develop product marketing material including presentations, brochures, landing pages, product explainers and case studies.
Create communication around key solutions such as multi-carrier shipping, order management, shipment tracking, NDR management, analytics and other platform capabilities.
Work with the product and technology teams to communicate new features and product launches.
5. Website, SEO & Organic Growth
Drive website content, SEO initiatives and landing-page optimisation.
Identify high-intent keywords related to D2C logistics, shipping automation, courier aggregation and eCommerce fulfilment.
Monitor organic traffic, rankings, engagement and conversion.
Improve website journeys to generate more qualified enquiries.
6. CRM & Marketing Automation
Plan email, WhatsApp and other lifecycle marketing campaigns for prospects and customers.
Develop lead nurturing journeys in coordination with the sales team.
Segment prospects based on business type, order volume, geography and engagement.
Use CRM and marketing automation tools to track and improve the customer journey.
7. Events & Industry Marketing
Plan participation in D2C, eCommerce, startup, SaaS and logistics industry events.
Manage exhibitions, webinars, roundtables and partner-led marketing initiatives.
Develop event communication, lead-generation campaigns and post-event follow-ups.
8. Analytics & Reporting
Prepare regular marketing performance reports covering leads, acquisition cost, conversions and campaign ROI.
Analyse customer acquisition data and identify areas for improvement.
Use data and customer insights to refine marketing strategies.
Key KPIs
Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Cost per Lead (CPL)
Customer Acquisition Cost (CAC)
Lead-to-customer conversion
Marketing-generated revenue
Website traffic and organic growth
Paid campaign ROI
Brand engagement and reach
Pipeline contribution from marketing
Desired Skills & Experience
8+ years of experience in marketing with relevant experience in SaaS, eCommerce, D2C, logistics-tech or technology businesses.
Strong understanding of B2B demand generation and digital marketing.
Hands-on experience with Google Ads, Meta Ads and LinkedIn campaigns.
Good understanding of SEO, content marketing, email marketing and marketing automation.
Experience working with CRM and analytics platforms.
Strong communication and content-writing skills.
Ability to work with creative agencies, freelancers and internal teams.
Strong analytical and execution skills with a business-oriented approach.
Comfortable working in a fast-paced startup/SaaS environment.
Preferred
Candidates with experience in any of the following will be preferred:
Logistics SaaS / Shipping SaaS
D2C or eCommerce platforms
Courier aggregation / multi-carrier shipping
Fulfilment or warehouse technology
B2B SaaS demand generation
Performance marketing for technology products
Product marketing
