Hindustan Coca Cola Beverages (HCCB) Verified employer
Actively hiring · Posted 1mo ago · JEV2610FA19A98DA0
Job Description:
Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non traditional channels or point of sale and vendor management
Title: Executive Channel
Function: Commercial
Work Location: Bangalore
Job Responsibilities:
Channel Programs
1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared
2. Ensure outlet activation execution as per RED standards
3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.
4. Planning of standard approved activation elements & other marketing collaterals
5. Execution and portfolio management as per the plan shared
Across depots & distributors
1. Execution of local initiatives
2. Tracking of systems and evaluation process
3. Local Initiatives to scale up the national/regional program
Analysis and Reporting
1. Activation as per RED / DEEP RED to do list.
2. Identify gaps & growth opportunities in various channels as per PITA model
3. Tracking of competition activities
4. Ensure activation in market through analysis RSA data
Supervises: None
Direct Reports: None
Geographical Scope:
Reports To: Area Channel Manager/Channel Manager
Key Customers:
Internal Customers: Sales Team at the Unit, Finance, RTM
External Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers
Job Requirements:
Qualifications: Graduation/M.B.A.
Experience: 4-8 Years
Functional Skills:
Customer Management (a)-Competent
Financial Knowledge / Application and Appreciation (a)- Working Knowledge
Market Execution (a)-Competent
Planning and Analytics (b)-Working Knowledge
Sales Management (b)-Working Knowledge
Travel: Above 75%
Role: Direct Marketing,
Industry Type: Miscellaneous,
Department: Marketing & Communication,
Employment Type: Full Time, Permanent
Role Category: Marketing
