Head of Brand Partnerships & Monetization

Head of Brand Partnerships & Monetization

Founding Commercial Role | Works Directly with the CEO

About BeBetta

BeBetta is one of India’s largest engagement and rewards platforms. We reward users for everyday shopping by letting them scan their bills.

Underneath that simple action, we’re building something much bigger: India’s first verified, SKU-level consumer purchase panel.

Now, we’re building the revenue engine that monetizes this scale - by enabling brands (FMCG & D2C) to fund rewards for their own customers, and eventually pay for the consumer intelligence our data unlocks.

The Role

This is a founding commercial role. You will build BeBetta’s brand-funded monetization engine from near zero - owning partnerships, deal structures, pricing, affiliate rails, and the underlying unit economics. You’ll work directly with the CEO.

What you build will become a core revenue line for the company.

In one line: Move reward costs from our balance sheet to the brands whose customers we influence - and prove it with data.

What You’ll Own

1. Brand Partnerships (FMCG + D2C)

Build and own relationships with brand, shopper marketing, and trade marketing teams.

Position BeBetta as:

“We reach your verified buyers and increase repeat purchase behavior” - not just attribution.

2. The Funding Ladder

Move brands across stages:

BeBetta-funded → Co-funded → Fully brand-funded

Run boosted campaigns as test cases → turn results into proof → convert proof into long-term funded deals.

3. Deal Structuring & Pricing

Own commercial models such as:

Cost per verified buyer

% of basket value

Budget + target CPA

Design win-win deals that unlock brand budgets while protecting margins.

4. The Affiliate Rail

Set up and scale partnerships with networks like:

Cuelinks

Admitad

Impact

Enable online brands to start monetizing from day one.

5. Unit Economics & Financial Ownership

Own and drive the core metrics:

Cost per verified buyer

Contribution margin per scan

Brand-funded share of reward cost

Be equally strong in a financial model and a brand pitch.

6. Consumer Intelligence Revenue

Open and build a second revenue line:

Engage insights teams & research partners

Convert our data into paid consumer intelligence products

You Are

A commercial builder (5–10+ years) across brand partnerships, shopper marketing, trade marketing, performance marketing, affiliate marketing, retail media, or CPG/D2C sales

Deeply familiar with how brand budgets actually work (trade spend, shopper marketing, CAC)

Analytically sharp - you can build and defend unit economics, not just sell

Naturally ask: “What’s the cheapest test to prove this?”

High ownership, comfortable with ambiguity, and experienced in building from scratch

A strong closer who can operate across CMOs, founders, and data teams

Nice to Have

Experience working with FMCG/CPG brand teams

Affiliate/performance marketing exposure

Background in consumer data / retail media / loyalty ecosystems (e.g., Nielsen, Kantar, Numerator, Fetch, CashKaro, Magicpin)

Early-stage startup experience

What Success Looks Like (First 60–90 Days)

Key “hero brands” moved up the funding ladder

Repeatable proof packs that convert into funded deals

Affiliate rail live and contribution-positive

At least one consumer intelligence pilot launched

A trusted unit economics model used by leadership

Why This Role

You’re not inheriting a revenue engine - you’re building one from scratch

You’re helping define a new category in India

You’ll work directly with the founder with real ownership and real impact

This role will shape what BeBetta becomes.