Social Media & Brand Community - Internship

About the internship:Selected intern's day-to-day responsibilities include:

1. Brand Voice & Alignment: Keep all messaging pragmatic, specific, and honest grounded in 'Built for the Indian working day'.

2. Ground & Customer Research: Step out to hold unscripted, genuine conversations with working women.

3. On-Camera Content Creation: Host reels and present brand stories built on real-world observations rather than generic fashion tropes.

4. Social Media Strategy: Analyze performance, identify consumer pain points, and suggest actionable content formats, hooks, and community-building strategies to scale our social footprint.Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 24th Oct'26 and 28th Nov'26are available for duration of 2 monthshave relevant skills and interests* Women wanting to start/restart their career can also apply.Stipend:INR₹ 8,000 /monthDeadline:[hidden]:59:59Skills required:Social Media Marketing, Video Making, Market research and Effective CommunicationOther Requirements:1. Presence & Communication: Highly articulate, confident, and natural on camera, with exceptional interpersonal and listening skills.2. Mindset: Pragmatic and observation-led. You care about details (e.g., how clothes behave after a 40-minute crowded commute or a 9-hour seated desk day) rather than superficial trends.About Company:Worklyk is India's modern work-life brand for women. We design clothing, footwear, accessories, and minimal jewellery built for the real conditions of the Indian working day spanning a 16-hour day, temperature swings from 38 C outside to 20 C inside, commutes, long desk hours, and evenings out. We do not sell empowerment slogans, office uniforms, or occasion wear. We focus on invisible functionality pieces that solve real problems so our customer has 'One less thing to think about.'

Responsibilities

Selected intern's day-to-day responsibilities include:

1. Brand Voice & Alignment: Keep all messaging pragmatic, specific, and honest grounded in 'Built for the Indian working day'.

2. Ground & Customer Research: Step out to hold unscripted, genuine conversations with working women.

3. On-Camera Content Creation: Host reels and present brand stories built on real-world observations rather than generic fashion tropes.

4. Social Media Strategy: Analyze performance, identify consumer pain points, and suggest actionable content formats, hooks, and community-building strategies to scale our social footprint.