Strategic Growth Consultant

Location: Remote (India) | Flexible Hours

Employment Type: Part-Time / Contract (2.5 Days per Week initially, scalable to full-time)

Department: Strategy, Content & Community Operations

About bataSutra

bataSutra is a premium business, technology, and science publication dedicated to providing context, clarity, and tools for professionals navigating a rapidly changing world. We cover emerging innovations, industry shifts, and the policies shaping tomorrow—focusing on deep-dive analysis that connects technology with real-world business economics and practical application.

Unlike generic news outlets, our mission is defined by Intellectual Integrity, Ethical Monetization, and Community Trust. As we scale from a founder-led operation to a sustainable platform, we need consultants who not only execute tasks but build the systems that power our growth.

The Role

As a Strategic Growth Consultant, you will be the architect of our editorial workflow and community engagement strategy. This is not an entry-level support role; it is a strategic partnership where you own specific verticals (e.g., Finance/Science/Tech) and are responsible for delivering high-quality output that drives organic reach, audience retention, and ethical revenue streams.

You will work closely with the Founder to refine editorial voice, optimize technical SEO for AI-driven search engines (AEO/GEO), and manage our growing community of engaged professionals.

Key Responsibilities

You will operate across four core pillars to ensure balanced growth:

Content Strategy & Optimization (SEO/AEO Focus)

Research, outline, and draft deep-dive long-form articles on Business, Science, and Tech topics.

Implement technical SEO best practices (Schema markup, Core Web Vitals) and optimize content for AI Search Visibility (AEO/GEO).

Repurpose long-form content into LinkedIn threads, Instagram carousels, and newsletter teasers while maintaining editorial tone.

Maintain a "Fact-Check Log" ensuring all financial or scientific data is sourced from credible authorities (e.g., NIST, IEA).

Social Stewardship & Community Health

Manage LinkedIn and Instagram communities during core hours.

Monitor sentiment scores in WhatsApp/LinkedIn Groups; moderate toxic threads within 24 hours.

Drive engagement through AMAs, polls, and value-driven content that encourages saves/shares rather than just likes.

Upload community health logs to Notion/Drive on a weekly basis.

Revenue & Monetization Strategy

Develop ethical revenue paths (premium newsletters, sponsorships) without hard paywalls.

Vet partnership requests against compliance checks (no conflicts with financial regulations).

Track and optimize conversion funnels (Social Click → Landing Page → Newsletter Signup) to reduce CAC by 15% over time.

Technical & Workflow Administration

Conduct regular technical audits of the website using GA4 and Search Console.

Manage project workflow in ClickUp, ensuring all tasks (Drafts, Audits, Social Proof) are logged with version control in Google Drive.

Update brand guidelines (Canva templates, Bios) to reflect "Strategic Growth Consultant" authority tone.

Requirements

To succeed in this role, you must possess:

Strong Analytical & Writing Skills: Ability to simplify complex economic or scientific concepts for a general audience.

SEO Fundamentals: Understanding of AEO (Answer Engine Optimization) and how Generative Engines impact discovery.

Tool Stack Proficiency: Comfort with WordPress/Notion, Google Analytics 4, ClickUp, Canva, and LinkedIn Scheduler.

Ethical Mindset: A commitment to high-quality research; no tolerance for hallucinated data or "clickbait" tactics that compromise trust.

Communication: Clear ability to report progress via email/ClickUp without micromanagement (async workflow).

Flexibility: Availability for evening shifts or asynchronous work blocks (2.5 days/week schedule is preferred for candidates balancing other commitments).

Nice-to-Haves

Prior experience in FinTech, EdTech, or Science Journalism.

Basic understanding of GA4 funnel analysis and Google Search Console.

Experience with newsletter platforms (Substack/Beehiiv) or community building on LinkedIn.

Background in AI trends or Generative Engine Optimization.

What We Offer

Autonomy: Ownership over your verticals; trust to execute based on high-quality frameworks provided by the Founder.

Flexible Schedule: Part-time (2.5 days/week) structure designed to support work-life balance and sustainable output.

Impact: Direct visibility into how your growth strategies influence platform revenue and audience size.

Professional Development: Mentorship from the Founder on strategy, branding, and scaling operations.

Compensation: Competitive stipend (negotiable based on deliverables) + potential equity/partnership upside as we scale to full-time operations.

How to Apply

Please submit a brief application including:

Resume/CV

Portfolio Link: Examples of articles, newsletters, or audit reports you have contributed to.

Statement of Fit: A short paragraph explaining how your approach aligns with "Intellectual Integrity" and why you want to grow bataSutra.