Digital Marketing - Internship

About the internship:What You'll Do

1. Social Media Management

* Manage OBSA's Instagram and LinkedIn presence.

* Plan and execute weekly content calendars.

* Create/post Reels, carousels, static posts and stories.

* Write captions, hooks and CTAs.

* Research trending formats, sounds, topics and content ideas.

* Maintain consistent brand voice and visual direction.

* Track content performance and identify what is working.

2.Digital Marketing

* Support digital marketing campaigns and experiments.

* Assist with audience research and targeting.

* Research competitors and relevant brands.

* Support lead-generation and awareness campaigns.

* Analyse basic campaign metrics such as reach, engagement, CTR, leads and conversions.

* Suggest improvements based on performance data.

3. Growth Through Content

* Turn OBSA's activities, partnerships, community insights and milestones into content.

* Experiment with different content angles to increase reach and engagement.

* Work closely with the Growth and Business team to support brand and user acquisition.Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 17th Oct'26 and 21st Nov'26are available for duration of 3 monthsare from Chennai onlyhave relevant skills and interestsStipend:INR₹ 3,000 - 6,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendation, Informal dress code, 5 days a week, Free snacks & beveragesSkills required:Social Media Marketing, Video Editing, Digital Marketing, Google AdWords, Analytical Thinking, LinkedIn Marketing, Instagram Marketing, Facebook Ads and Graphic DesignAbout Company:OBSA is a next-generation social commerce platform designed for Gen Z and Gen Alpha, combining community interaction with online shopping. It enables users to discover, share, and shop products in real time through interest-based groups and peer-driven influence. Unlike traditional platforms, OBSA focuses on authentic engagement, where users influence each other's buying decisions rather than relying on celebrity endorsements. The platform features a gamified reward system that values actions like sharing, voting, and purchases. OBSA aims to make shopping more interactive, social, and experience-driven. Its performance-based model ensures brands pay only for real user impact and engagement.

Responsibilities

What You'll Do

1. Social Media Management

* Manage OBSA's Instagram and LinkedIn presence.

* Plan and execute weekly content calendars.

* Create/post Reels, carousels, static posts and stories.

* Write captions, hooks and CTAs.

* Research trending formats, sounds, topics and content ideas.

* Maintain consistent brand voice and visual direction.

* Track content performance and identify what is working.

2.Digital Marketing

* Support digital marketing campaigns and experiments.

* Assist with audience research and targeting.

* Research competitors and relevant brands.

* Support lead-generation and awareness campaigns.

* Analyse basic campaign metrics such as reach, engagement, CTR, leads and conversions.

* Suggest improvements based on performance data.

3. Growth Through Content

* Turn OBSA's activities, partnerships, community insights and milestones into content.

* Experiment with different content angles to increase reach and engagement.

* Work closely with the Growth and Business team to support brand and user acquisition.