Content Writer

CONTENT WRITERWhy ToneTag :ToneTag is the largest sound-wave communication technology platform on theplanet that enables payments & proximity customer engagement services indifferent sectors like retail, mobility, restaurant ordering, and so on. It harnessesthe power of sound to empower and enrich various businesses around the globe.ToneTag has touched more than 55 Million consumers & 500,00 merchants in thepayments space alone. It is an organization where innovation, hard work & fun gohand in hand to invent experiences that are unique in every sense. Our people areentrepreneurial & believe in going beyond today's problems to find tomorrow'ssolution.If you are a seasoned professional looking for your next challenge, or just startingyour career and looking for a company that created career-building opportunities,we offer ample scope as well as training to ensure that your skills & abilities reachtheir true potential. At ToneTag, we invite you to share our vision andcommitment to achieving excellence in everything that we do!Who We are :● While most people ignore sound, ToneTag harnesses it. Using the power ofsound, we have built a highly secure and robust channel of datacommunication, enabling extraordinary experiences across businesses.● Our core value lies in innovation. We also focus on empathy, inclusivity,collaboration and creativity.● Through our model of Enable-Engage-Empower, ToneTag aims at deliveringa unique experience to all.NO CEILING TO GROWTH :● Highly rewarding to those who want to experience a trailblazing careergrowth, with exposure to new challenges and opportunities.● ToneTag follows the principle of taking ownership and delivering. If youconceptualize an idea, which could make a difference to the organization,you will be the owner of it.● With innovation at the heart of its solution, ToneTag offers a chance to thinkoutside the box and instill creativity into one's thinking.BE PART OF THE FAST EXPANDING CHANNEL :● ToneTag has already reached 50 million consumers and is expected to cross100 million.● Global companies such as Mastercard and Infosys Finacle are presentingToneTag as a technology offering to their banking customers.● ToneTag is working with government initiatives, such as NHAI & NPCI todeliver a seamless experience on a larger scale.TONETAG CULTURE IS OPEN AND EMPOWERING :● Whether you are a manager or an intern, transparency is maintained, andyour voice is heard.● ToneTag exudes a vibrant atmosphere, where everyone is approachable andsupportive.● There exists a diversity of talent, skills and passion. Such an exposure willnot only help an individual grow, but also enables one to think from adifferent perspective.THE NEXT BIG THING :● We are here to play a role in enabling our society and economy leaptowards cashless ecosystem, bringing millions of people into the financialworld like never before and at the same time enable innovative experiencesof tomorrow.● ToneTag has a global clientele and is backed by some of the biggest namesin terms of management and investors.● A technology delivering wide applicability, ToneTag has received numerousawards and recognition for its innovative technology.The challenge for you :As a Content writer in the Marketing team, you will be delivering quality writingpieces that appeal to our clients & stakeholders, attract customers and boostbrand awareness.Roles & Responsibilities :● Create and draft content for ToneTag’s content properties such as blogs,websites, social media etc● Contribute towards developing and executing the monthly content calendarfor Social Media● Maintain and update website content regularly● Draft scripts to develop product demo videos● Follow and implement best practices for content optimization such as usingrelevant keywords, etc● Draft copy for user communication, engagement, and education● Familiarity with keyword placement and other SEO best practices● Create Presentations and Product documents● Collaborating and working closely with PR and Digital agencies, sharingideas, reviewing the articles and posts.● Writing clear marketing copy to promote our products/services● Preparing well-structured drafts using Content Management Systems● Coordinate with marketing and design teams● Ensure all-around consistency (style, fonts, images and tone)● Applications for awards & eventsWhat you need :● A bachelor's degree or higher in Journalism, Mass Media andCommunications.● 3+ years- work experience as a Content Writer, Copywriter or Similar roles● Should have excellent writing skills with unblemished grammar expertise.● Should be keen in learning new technology● Portfolio of published articles/Blogs● Hands-on experience with Content Management Systems (e.g. WordPress)● Ability to meet deadlines● Well versed with creative web content, blogs, articles, and press releasesaccording to the requirements.● Experience in SEO writing with online marketing and lead generation isadded advantageGreat to have :● Experience doing research using multiple sources● Familiarity with web publications● A born-talent for understanding and analyzing human behavior● Basic understanding of Keyword relevancy and keyword density and shouldalso be familiar with Keyword placement and other SEO best practices● Someone whose presence reflects energy, dynamism and passion● A strong believer in equality and teamwork● An individual with strong ethics, principles and courageThe Role● Building compelling long-term strategies on how to scale content.● Build a deep understanding of the company’s products and unique differentiators● Work with product managers to understand and help refine the evolving brand voice and tone● Collaborate with cross-functional teams to bring impactful content to market quickly and at scale● Create articles, eBooks, whitepapers, infographics, video scripts, interactive assets, build a content calendar for social media, in line with the content strategy.● Understand the buyers’ journey and use that knowledge to create the most impactful top, middle, and bottom-of-the-funnel content assets for different products● Optimize social media content (language, message, tone) on the basis of the behavior of our target audience● Understand our SEO goals and strategy in order to produce optimized content.The Skills● Prior experience in crafting content & product experiences from scratch, in an instructional and long-form content setting.● Must be able to write content that’s relevant, catchy, and easy to understand● Should have excellent command over the English language and grammar● Should be willing to and capable of creating technology-related content that requires extensive research● Should be able to understand, conceptualize, and convey marketing messages in an acceptable international style.● Must keep up-to-date with the best practices in writing for the web, social media trends, web usability, and business/industry trends● Prior experience in advertising agency is preferred.