Digital Marketer

ang De is a pioneering social initiative which provides cost-effective credit to low income households in India.

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

• Planning

o Assist in planning the digital marketing calendar for the year

o Brainstorm strategies for growth of the brand’s online presence

o Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

• Digital Marketing activities

o Lead execution of all web, SEO, SEM, database, email, influencer, content, social media and display marketing campaigns

o Design, build and maintain our social media presence

o Identify trends and insights, and optimize spend and performance based on insights

o Plan, execute, and measure experiments and conversion tests

• Website management & improvements

o Maintain the current website and regularly review it for improvements

o Track website metrics and report key values periodically

o Collaborate with internal teams to create landing pages and optimize user experience

o Identify conversion points and optimize user funnels

• Others

o Collaborate with agencies and other vendors / partners (if any)

Requirements

• Superior communication skills
• Proven working experience in Digital Marketing
• Knowledge of all relevant digital marketing tools
• Candidates who can code using HTML / CSS / Bootstrap preferred
• Creative ideation capabilities
• Up-to-date with the latest trends and best practices in online marketing and measurement

What you will need to succeed

• Be passionate about communication; more importantly you realize the power of communication in building relationships and trust
• Have the ability to think on your feet and work in a dynamic work environment